Growing your subscriber list is one thing.
Boosting massive revenues with it is something else entirely.
But the founder and CEO of Duradry, Jack Benzaquen, found a way to have his cake and eat it, too.
Benazquen and the Duradry team discovered a way to acquire new email subscribers while increasing repurchase rates and AOV (average order value) simultaneously.
How did they do it?
By optimizing the entire subscriber acquisition funnel.
When their efforts to increase email signups and conversion rates for their email welcome series returned lackluster results, Duradry leaned on their partners for help.
Fondue, a highly-skilled marketing agency specializing in CashBack for email and SMS, stepped up to optimize Duradry’s welcome series funnel and swap out their old discounts with a cashback strategy.
Meanwhile, Rebuy freshened up Duradry’s onsite merchandising with AI-driven recommendations personalized for every shopper.
The results were phenomenal.
“Email signups on the welcome popup are UP, AOV is UP, and the Repurchase rate is UP; all this while spending less money than with regular coupons,” says Benzaquen.
Read the case study to learn more about how Duradry increased revenue by an astounding 21%, welcome series AOV by 16%, and AOV across all purchases by 6.75%.
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