Rebuy Blog | Tips & Tricks to Create Intelligent Shopping Experiences

Introducing Rebuy Smart Search™: Personalized AI Site Search & Discovery for Shopify

Written by Kaitlyn Spell | Mar 12, 2024 1:30:00 PM

Imagine this: You have a brick-and-mortar store, but when customers walk in, they can't find what they're looking for. They grow frustrated and eventually leave empty-handed.

This scenario is all too common in the online world, where poor search functionality (or no search functionality at all) leads to lost sales and frustrated customers.

Whether you’re an Enterprise player or a small business owner, you know how important it is to provide a seamless shopping experience for your customers. Yet, existing AI search solutions often fall short, leaving you feeling boxed-in and at the mercy of cookie-cutter options that just aren’t scalable.

Do these challenges sound familiar?

  • You don't have the budget (or the bandwidth). Your current solution is complicated, expensive, and API only, meaning there’s no out-of-the-box option and it’s up to you to build the UI (user interface).
  • Goals get harder. Your want to reduce your tech stack and associated costs, but adding a single-function search-and-filter app makes that harder to achieve.
  • You sacrifice speed and control. Your current solution is too slow, too limited, and requires a third party (maybe a freelancer or dev agency) to customize your search solution so it works the way you want.

If so, keep reading, and get ready to upgrade your store’s shopping experience with AI-powered search and discovery built for Shopify & Shopify Plus.

Your Search For AI Search Is Over

AI search can boost your bottom line. What’s more, consumer loyalty skews sharply toward brands offering site search capabilities. Consider these eye-opening numbers:

  • Search is nearly twice as effective at producing conversions.
  • The average revenue from site search was significantly higher than regular users.
  • 75% of customers say they are less loyal to a brand when it's hard to find what they want on a website.

AI search and discovery plays a crucial role in delivering a seamless shopping experience and building customer loyalty. And it’s likely to become a bigger part of the online shopping experience going forward. Meanwhile, poor search experiences can lead to decreased customer retention and conversion rates.

To help you overcome these challenges and capitalize on this emerging revenue channel, we're thrilled to announce the launch of our newest product, Rebuy Smart Search for Shopify. Now, you can build personalized product search and discovery experiences for every shopper without all the extra work.

 

 

Introducing Rebuy Smart Search: Fast. Flexible. Accurate.

Rebuy Smart Search is a fast, flexible, and accurate AI-powered search and discovery solution that enables your shoppers to search your store and find what they’re looking for in seconds.

But that's not all. Go beyond search with personalized in-search merchandising. Your customers save time by finding what they need and exploring your product catalog. As a Shopify or Shopify Plus merchant, you enjoy accelerated growth via higher AOV, more conversions, and loyal customers.

  • Fast: Easily scalable without compromising site speed.
  • Flexible: Highly configurable; can be used out of the box, with custom code, or via APIs.
  • Accurate: Powered by the latest in machine learning technology to produce accurate results.

Let’s look at Rebuy Smart Search’s powerful features.

 

 

 

🔍 Intelligent AI-Powered Site Search

Help your customers find the right products with AI-powered search & discovery for Shopify and Shopify Plus. Enhance customer engagement and boost conversions with powerful features like autocomplete, collection matches, product matches, keyword influence, and more.

  • Autocomplete: Accelerate sales with autocomplete, proven to boost conversions by up to 24%.
  • Product & Collection Matching: Every site search returns matching products as well as matching collections to encourage product discovery.
  • Keyword Influence: Fine tune the level of keyword influence to control exactly how your products rank. For instance, if your shoppers searches for “snowboard,” set the influence level to High to display your best-selling snowboards at the top of the search results.
  • Revenue Optimization: Add to Cart buttons allow customers to fill their cart from the search results.

🤩 Personalized Product Discovery

When a visitor searches your site, you’ve earned an excellent opportunity to merchandise your products. Use this new touchpoint to give visitors personalized recommendations as they search your store. With Rebuy Smart Search, you have the power to display in-search merchandising (a.k.a. “searchandising”) and boost product discovery for every customer.

  • Featured Products: Promote featured products at the top of search results.
  • Flexible Promotion: Highlight new releases, overstock items, sale items, or specific vendors in seconds.
  • Searchandising Campaigns: Create merchandising campaigns for upcoming events like BFCM (Black Friday Cyber Monday).
  • Seamless Shopping: Empower your shoppers to select variants (size, color, etc.) and add items to cart from the search menu.

🔀 Keyword Redirects

What if a shopper enters a search term that doesn’t match one of your products? Rebuy Smart Search allows you to redirect any keyword (or keyword group) to any URL you choose. Use Keyword Redirects to address search terms in the No Results report when there are no products to connect. This highly-requested feature means you improve user experience, retain more search traffic, and ensure users always land on the right page.

  • Redirect Shoppers: Direct shopper traffic to specific pages on your site based on specific keywords.
  • Focus on Retention: Retain more site visitors by guiding them to a page of your choice.
  • Use Cases:
    • You’re running a promotion with Red Bull. When a customer searches "Red Bull," you can configure that search term to link to a promotional landing page instead of the standard search results page.
    • Visitors keep searching for Contact Us, so you link that search term to your Contact or About Us page.
    • You notice shoppers entering "returns" in the search field, so you link that term to your return policy.

 

 

⭐️ Product Ratings

Social proof sells. That’s why we developed product ratings for Rebuy Smart Search. Let’s say you want to display product ratings when a shopper searches your site. With Smart Search, you can show ratings on the Search Results Page, on both the Search Results Page and in the Quick View, or not at all. You get to choose based on your unique business needs.

  • Star Ratings That Sell: When Product Ratings are enabled, the average star rating is displayed next to each product.
  • Social Proof Where You Want It: Display star ratings in both Quick View and Search Results pages.

 

 

⚡️ Lightning Fast Results

Time is money. That's why Rebuy Smart Search delivers accurate results in less than 200 milliseconds. But what about site speed? Rebuy Smart Search maintains your site speed, ensuring uninterrupted shopping for your visitors.

  • Squash Search Abandonment: Provide accurate search results in less than 200 milliseconds (the gold standard for site search speed).
  • Maintain Site Speed: Keep shoppers engaged and present with lightning fast search.

📊 Detailed Reporting & Business Intelligence

At Rebuy, we understand the power of insights. That's why we've crafted a feature that empowers you to dive deep into your data, allowing you to glean invaluable insights to drive your business forward. With our intuitive interface, easily navigate through reports showcasing top search terms, products, and filters, enabling you to discover key trends in seconds.

  • Dashboard: View search revenue, popular search terms, number of searches, and more.
  • Customer Insights: Gain insights to better understand your customers.
  • Data-Driven: Make data-driven decisions based on shopping patterns and trends.

🔄 Easy-To-Use Templates and API Integration

Deploying modern search capabilities takes mere minutes with Smart Search templates. Choose your template and go live in minutes. Or, connect via API to create your own custom templates and give your customers the ultimate search experience.

  • No code? No problem: Enable Smart Search out of the box, no coding required.
  • Quick & Easy Templates: Access a variety of intuitive layouts designed to convert.
  • Complete Customization: Connect via API for effortless customization.
  • Get Creative: Construct custom templates tailored to your theme or headless site.

Personalized AI-Powered Site Search & Discovery for Shopify & Shopify Plus

Are you ready to elevate the search functionality for your Shopify or Shopify Plus store? Rebuy Smart Search is ready to use out of the box and flexible enough to fit your unique business needs; no developer support required. Drive additional sales with fast, flexible, and accurate search experiences your customers enjoy.

For information on building personalized site search experiences, request a demo of Rebuy Smart Search today.

 

•••

 

Try Rebuy free and see why the world’s top brands use Rebuy to accelerate sales growth.

Interested in partnering with Rebuy? Let's do it.

To keep up with the latest trends, platform updates, and more, follow us on LinkedIn.