Company overview
BOGOS started with free gifts and now also sells bundles, frequently bought together, checkout upsells, and thank you page upsells.
Market position & usage
Claims 76,000+ merchants. The default specialist for gift with purchase and promotion-heavy brands.
Feature comparison
Area
Rebuy
BOGOS
Triggers
Cart value and tiers in Smart Cart
Links, geo, order history, channel, and customer tags
Selectable gifts
Built with custom code; requires Smart Cart
Native, with multiple gift choices
Channels
Online Store
POS, mobile app, and Hydrogen
Offer management
Limited priority and stacking rules
Hundreds of concurrent offers with priority
Head-to-head surfaces
Cart gifts
PDP gift callouts
Bundles
Surfaces where both products show up in the same evaluation. Everything outside this list is uncontested.
Pricing
BOGOS
Free plan, then tiered
Rebuy packages start at $25/mo plus per-order usage. Competitor prices are from public pages and third-party reviews; confirm before quoting.
Where Rebuy wins
Rebuy advantage
Placement shoppers already see
Gift progress sits in the cart tier bar next to recommendations and rewards.
One discount layer
No second app competing for Shopify discount functions.
Cross-funnel
Gifts, bundles, cart, and post purchase share one platform.
Where BOGOS has the edge
Their advantage
Rule depth
Targeting is our most requested gift gap: 114 merchants ask for segments, new vs. returning, and currency rules.
Selectable gifts
Our version needs custom code. BOGOS ships it natively.
Reliability perception
Gift with purchase is our most negative feature in feedback (51%), with the highest share of active bugs.
Objections
“We run a lot of promos at once.”
Map their promo calendar. If they need priority across dozens of live offers, flag it to product rather than promising parity.
“BOGOS works on POS.”
Confirm how much revenue runs through POS. If it matters, be direct that Rebuy is online-first.
What customers tell us
No direct mentions
No direct BOGOS mentions, but gift with purchase is 51% negative, and targeting, selectable gifts, and checkout behavior are the top gaps.
Source material
Shopify App Store listing: BOGOS
BOGOS “free gift with purchase apps” (June 2026, competitor-authored)
Rebuy customer feedback records, Nov 2023–Sep 2026
Rebuy · Confidential sales resource