Company overview
Rokt owns UpCart (cart drawer) and AfterSell (post purchase and checkout upsells), and sells them alongside Rokt Thanks, its thank you page offer network. It is the only competitor that overlaps Rebuy on cart, checkout, post purchase, and monetization at once.
Market position & usage
AfterSell reports 40,000+ brands and UpCart about 19,500 stores. Strongest with SMB and lower mid-market Shopify stores. Rokt’s network sees 5B+ transactions a year, which feeds its post-purchase targeting.
Feature comparison
Area
Rebuy
Rokt (UpCart + AfterSell)
Cart
AI recommendations, tiered rewards, subscription upgrades, Smart Flows
UpCart drawer, rewards bar, add-ons, free gift; custom HTML, CSS, and JSX
Post purchase
One-click offers from the same shopper profile as cart and PDP
Smart Funnels with Rokt Brain targeting; A/B tests across five layouts
Checkout
Personalized checkout extensions on Plus; A/B two extensions
Order bumps, trust badges, rewards motivator; build-out services
Monetization
Rebuy Monetize, sponsored offers through Fluent
Rokt Thanks, up to $0.80 per order
Head-to-head surfaces
Cart drawer
Checkout
Post purchase
Thank you page
Surfaces where both products show up in the same evaluation. Everything outside this list is uncontested.
Pricing
UpCart
$29.99–$199.99/mo by order volume
AfterSell post purchase
$34.99–$99.99/mo by order volume
AfterSell Checkout
From $99/mo for 200 orders
Rebuy packages start at $25/mo plus per-order usage. Competitor prices are from public pages and third-party reviews; confirm before quoting.
Where Rebuy wins
Rebuy advantage
AI instead of manual mapping
Merchants moving off AfterSell cite automatic recommendations over hand-mapped offers.
One rules layer across the funnel
Cart, checkout, and post-purchase offers share data, so shoppers don’t see the same offer three times.
Subscriptions
Deeper Recharge and Skio support, including one-time to subscription upgrades in cart.
Where Rokt has the edge
Their advantage
Predictable pricing
Customers in our feedback ask for AfterSell-style per-order pricing after usage bills swing month to month.
The bill pays for itself
Rokt Thanks earnings can cover the subscription. Monetize matches it, but it is no longer a differentiator.
Setup and services
Same-day setup and checkout build-out help are common reasons smaller stores choose them.
Objections
“UpCart does the same thing for $30 a month.”
Ask what happens to their bill and their offers as they scale. Show personalized recommendations against static add-ons on their own catalog, and bring a comparable case study.
“Rokt Thanks pays us per order.”
Monetize does the same inside Rebuy. Compare net earnings rather than headline rates, and check exclusivity terms in their Rokt agreement.
“AfterSell was faster to set up.”
Offer a Professional Services launch sprint and commit to a go-live date on the first call.
What customers tell us
86 mentions · AfterSell 59, UpCart 18, Rokt 9
Pricing model comes up most: merchants prefer predictable per-order pricing to usage bills that change month to month.
We win against UpCart on AI recommendations and on replacing several apps with one.
Rokt Thanks exclusivity and low past earnings slow Monetize adoption.
Source material
Shopify App Store listings: UpCart, AfterSell
AfterSell pricing page and Rokt product pages
Hack’celeration reviews of UpCart and AfterSell (June 2026)
Rebuy customer feedback records, Nov 2023–Sep 2026
Rebuy · Confidential sales resource