Momentum for
- limitless
- unstoppable
- sustainable
- scalable
growth
- limitless
- unstoppable
- sustainable
- scalable
Rebuy's annual conference is an exclusive event for ecommerce brands ready to fuel resilient growth and drive lasting revenue.
Bringing together superstar ecommerce brands
Over three exciting days, attendees will gain insights from industry experts, learn strategies to accelerate growth, and connect with ecommerce innovators.
What to expect
Momentum is designed for fast-growing brands looking to sharpen their strategies, gain insights from industry experts, and build valuable connections that drive growth.

In-depth talks from top ecommerce leaders

Hands-on workshops with experts across the industry

Curated social sessions for meaningful interactions

Insights tailored for established brands, agencies, and developers
Speakers
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John Erck
Co-Founder & CEO
Momentum Keynote
Gain insights into the future of ecommerce with John Erck and Brent Murri as they discuss industry trends, emerging innovations, and the impact of personalization on growth.About
John Erck has over 10 years of work experience. In 2017, he became Co-Founder of Rebuy Engine. From 2010 to 2013, he was Co-Founder at Above Market, where he made E-commerce apps for Shopify. During that same period, he also Lead iOS Developer at Sickweather LLC, IT Consultant at Dahl Consulting, and Business Analyst at Cargill. In 2009, he was Advanced Database Design TA at the University of Minnesota Carlson School of Management and IT Intern - Project Manager, Business Analyst at Cargill. In 2004, he co-founded Extreme Bubbles, Inc. and served as Co-Founder & CFO.
John Erck attended the University of Minnesota - Carlson School of Management from 2005 to 2009, where he earned a Bachelor's degree in Management Information Systems and Finance.
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Nik Sharma
CEO
9 Meaningful Tactics to Scale Growth
Nik Sharma's talk at Momentum will focus on sustainable growth strategies for scaling e-commerce brands. He will outline key areas such as optimizing digital marketing, leveraging TikTok Live and YouTube partnerships, perfecting the customer experience, and improving retention through strong subscription and brand-building tactics. His insights will be based on hands-on experience managing paid media and advising high-growth brands, offering practical frameworks that go beyond traditional influencer marketing and ad spend strategies.
About
Nik Sharma, the CEO, founder, and visionary behind Sharma Brands, is a Forbes 30 Under 30 recipient, a prominent investor in multiple companies, and the curator of a popular newsletter with over 100,000 subscribers.
As a leader in the industry, Nik hosts the award-winning podcastLimited Supply and frequently speaks at conferences on growth and direct-to-consumer strategies to offer and share his knowledge.
Since launching Sharma Brands in 2019, Nik has spearheaded innovative marketing strategies and growth frameworks, assembling an exceptional team of industry experts to drive success in the world of digital commerce.
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Emma Hughes
Retention & Lifecycle Marketing
Panel Discussion: Unlocking Omnichannel Success
As brands evolve into true omnichannel businesses, the customer journey is no longer linear—it’s dynamic, complex, and filled with opportunity. In this session, Emma and the panelists from Dime Beauty and Alex & Ani will break down the key challenges and mindset shifts needed to embrace this transformation. From the fear of losing e-commerce’s rich data insights to the power of retail in building deeper customer relationships, she’ll highlight why an omnichannel approach isn’t just necessary—it’s a retention game-changer. Join us to explore how leading brands are turning this shift into a competitive advantage by meeting customers where they are and creating seamless, high-value experiences across every touchpoint.
About
Emma Hughes is a seasoned marketing and communications leader currently driving integrated brand strategies at Momofuku. With over a decade of experience in the hospitality and consumer sectors, she has previously led innovative campaigns and strategic initiatives at top-tier organizations, honing her expertise in digital storytelling and brand engagement. At Momofuku, Emma continues to elevate the brand’s narrative and create compelling experiences that resonate with diverse audiences worldwide. -
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Rachel Tyers
SVP of Marketing & Partnerships
Mastering Customer Loyalty: How to Build Lasting Relationships With Customers & Differentiate Your Brand
In the session, we’ll dive into how growing DTC brands can master customer loyalty and stand out in a crowded market. You’ll see a live merchant example of how a unified customer marketing platform can drive engagement and foster long-term loyalty. Joined by an agency or brand (TBD), we’ll share actionable strategies on using customer data to craft seamless, high-converting journeys that keep customers coming back.
About
Rachel Tyers is a seasoned marketing and partnerships executive currently serving as SVP of Marketing & Partnerships at Okendo. With a robust background in strategic partnerships and digital marketing, she has held key roles at innovative companies like Nacelle and MuteSix, specializing in helping direct-to-consumer brands grow and optimize their customer experiences.
Throughout her career, Rachel has demonstrated expertise in building strategic partnerships, developing marketing strategies, and working with high-growth merchants in the e-commerce ecosystem. Her professional journey includes roles spanning digital marketing consulting, partnerships management, and leadership positions in technology and marketing sectors, with a proven track record of driving growth and fostering meaningful business relationships. -
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Gina Perrelli
Co-founder at CEO
Subscription as a Growth Channel: How to Leverage Subscriptions to Reduce Churn and Grow Revenue
Join us for an engaging session where we’ll explore why subscriptions are a must for your business. Discover actionable strategies to maximize subscriber lifetime value (LTV), minimize churn, and increase average order value (AOV). Plus, we’ll share real-life success stories of merchants who are thriving with subscription models.
About
Gina Perrelli, co-founder of Stay.ai, is a tech entrepreneur known for her innovative work in retention marketing for e-commerce brands. With a strong background in digital marketing, she has become a leader in the direct-to-consumer space, using data and personalization to enhance customer experiences. Her expertise in e-commerce and marketing technology has positioned her as a thought leader, recognized for her strategic and data-driven solutions in digital commerce.
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Zach Hawtof
Co-founder
Brand Evangelism and the Art of Community-Led Growth
The strongest brands don’t just have customers, they have evangelists. We’ll explore what makes people genuinely advocate for a product, how to foster organic community-led growth, and why engagement matters more than reach. Whether you’re building from scratch or scaling an existing audience, this session will cover strategies for both business and consumer companies to turn community into your biggest growth engine.
About
Zac Hawtof is the founder and CEO of Tighknit, a forward-thinking company at the forefront of e-commerce innovation. With a deep understanding of digital retail and a passion for building technology-driven solutions, Zac has transformed Tighknit into a trusted partner for brands seeking to enhance customer engagement and drive growth. His visionary leadership and expertise continue to set new standards for personalized, seamless shopping experiences in today’s dynamic market.
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Jon Knott
Director, Ecosystem Partnerships
App-First Retention: Elevating Brand Loyalty through Mobile Commerce
Challenges with repeat purchase & subscription churn highlight the critical need for retention-focused strategies. With many brands citing loyalty as underperforming, leaders are turning to mobile commerce by way of a dedicated mobile app as a way to centralize and elevate their loyalty efforts. Learn how brands like Aviator Nation, Ruggable, BYLT and Culture Kings are standing out by offering cohesive, brand-authentic, and tailored experiences that retain high-value customers through mobile push & app exclusives.About
As the Director of Ecosystem Partnerships, John Knott collaborates with Tapcart's tech partners to enhance customer experiences through a comprehensive tech stack. His experience spans marketing, logistics, and insurance, with a focus on Rebuy integration to personalize customer interactions and boost brand loyalty. He is interested in discussing "App-First Retention Strategies" in a panel setting.
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Ciara Lydon
Ecommerce & Digital Product Manager
Building for Growth: Choosing Tech Partners That Evolve With You
The best partnerships go beyond out-of-the-box solutions. Discover how to select and collaborate with tech providers who tailor their solutions to your needs, enabling you to create workflows that evolve in tandem with your business.
About
Ciara Lydon is the Ecommerce & Digital Product Manager at Magic Spoon, where she leads website strategy, and conversion optimization, across the brand’s Shopify-powered storefront.
From front end merchandising to subscription growth, Ciara drives initiatives that bridge performance, brand, and customer needs. She works closely with developers, data analysts, and retention teams to deliver a seamless DTC experience.
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Zoe Kahn
CEO
Live Audits: Unlocking Retention and Customer Loyalty in Real Time
Walk away with practical strategies to boost brand loyalty and improve your customer experience.
About
Zoe Kahn is a prominent figure in the e-commerce industry and founder of Inevitable Agency, where she specializes in helping brands create exceptional customer experiences. Her expertise lies in transforming how direct-to-consumer (DTC) companies interact with their customers, focusing on building meaningful relationships through strategic customer experience design and implementation. She has established herself as a thought leader in the space, known for her innovative approaches to solving complex customer experience challenges.
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Colin Waters
Warranty & Support Manager
Building for Growth: Choosing Tech Partners That Evolve With You
The best partnerships go beyond out-of-the-box solutions. Learn how to identify and work with tech providers who adapt to your needs, helping you create workflows that grow alongside your business.
About
Colin Waters is the Customer Experience Manager for Warranty and Support at Caraway Home, where he focuses on enhancing post-purchase experiences and fostering long-term customer loyalty. With a track record of transforming CX strategies at companies like The Feed and BrüMate, Colin brings a proven approach to scaling customer support operations and driving impactful results. At Caraway, he is dedicated to ensuring customers feel supported well beyond the point of purchase, aligning with the brand's commitment to quality and thoughtful design
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Lucas Ballasy
Partner, CXO
Speaking at Momentum
About
Lucas Ballasy is the CEO of Barrel, an investor in early-stage businesses, and a founding partner of Barrel Holdings, a portfolio of agencies.
For over 12 years at Barrel, Lucas has shaped the online experiences of some of the most-loved consumer brands. With a degree in graphic and interactive design, he brings deep expertise in blending data with brand storytelling to strengthen customer connections and drive growth.
Lucas shares insights on leadership and life in his weekly newsletter, Borrowed, Learned & Thought (BL&T). Whether consulting on Shopify web experiences, balancing his roles (dad, husband, leader, so on), or training for his next fitness pursuit, he’s passionate about leading an integrated life where work and personal growth fuel each other.
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Kaitlyn Branagan
Digital Product Lead
Unlocking Omnichannel Success: Navigating the Customer Journey in a Multi-Touchpoint World
As brands evolve into true omnichannel businesses, the customer journey is no longer linear—it’s dynamic, complex, and filled with opportunity. In this session, Emma and the panelists from Dime Beauty and Alex & Ani will break down the key challenges and mindset shifts needed to embrace this transformation. From the fear of losing e-commerce’s rich data insights to the power of retail in building deeper customer relationships, she’ll highlight why an omnichannel approach isn’t just necessary—it’s a retention game-changer. Join us to explore how leading brands are turning this shift into a competitive advantage by meeting customers where they are and creating seamless, high-value experiences across every touchpoint.
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Tanner Flitter
Head of Growth
Speaking at Momentum
About
With over 12 years of experience in brand management and growth marketing strategy, Tanner Flitter excels at driving meaningful customer interactions and building powerful brand identities across diverse industry verticals. His experience spans working with top brands like think! (part of Glanbia Performance Nutrition, the world's #1 performance nutrition company) and Super Coffee (the #3 bottled coffee brand in the US, behind only Starbucks and Dunkin').
Rooted in the startup ecosystem, Flitter brings a sharp entrepreneurial mindset, thriving in fast-paced, creative environments where innovation and agility are key. His expertise includes cross-functional leadership, budget management, e-commerce, data analysis, PLG, performance marketing, digital advertising, CRO, customer lifecycle management, social media, content strategy, and SEO/SEM. He is also skilled in public speaking, event planning, and driving collaborative success through strong interpersonal communications.
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Jay Hunter
Chief Revenue Officer
Speaking at Momentum
About
Jay Hunter is an entrepreneurial executive specializing in scaling consumer-packaged goods brands through strategic leadership, omnichannel marketing, and data-driven growth. With a proven track record in scaling e-commerce businesses, optimizing paid media performance, and executing data-driven operational strategies, he builds high-performing teams and creates scalable systems that drive sustainable revenue, profitability, and market share expansion.
As a people-first leader, Hunter cultivates a culture of innovation and collaboration, empowering teams to execute with excellence. He combines big-picture vision with a hands-on, results-driven approach—balancing creativity, analytics, and operational precision to deliver meaningful business impact. His expertise spans full-funnel marketing, brand storytelling, and infrastructure development, ensuring brands thrive in an ever-evolving digital landscape.
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Brandon Horoho
Co-Owner and VP/CMO
Forged to Last: Building a Brand with Purpose and Precision
About
As the Co-Owner and VP/CMO of MKC, Brandon Horoho leverages his decades-long e-commerce and product marketing experience to build an engaged, hundreds-of-thousands-strong audience. He also spearheads MKC’s people-first culture, focused on treating employees with deep respect while delivering an unmatched customer experience.
After launching over 1,500 individual products and overseeing dozens of brand books in the outdoor and fitness industries, Brandon met Master Bladesmith Josh Smith in 2020. Recognizing their shared goal of revitalizing American manufacturing through an inspiring brand and passionate community, they founded Montana Knife Company (MKC). Since its founding, MKC has exploded into an eight-figure business with almost 40 dedicated employees.
Brandon grew up in the Appalachian Mountains, where his blue-collar, outdoor-embracing family instilled in him a deep love of nature and an appreciation for hard work. Brandon enjoys spending free time outdoors with family, instilling in his kids the same natural awe and love he’s carried since childhood.
Tickets
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Brands & merchants
A single ticket for brands and merchants. Includes access to all sessions, workshops, meals*, parties and sponsor activations unless separately ticketed.
* Includes all meals
$499
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Tech & agency
A single ticket for our tech and agency partners. Includes access to all sessions, workshops, meals*, parties and sponsor activations unless separately ticketed.
* Includes all meals
$699
Location
Schedule
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Wednesday May 7
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4pm - 7pm
Drop your bags and join us at the Red Marlin for our Welcome Reception, hosted by eHouse Studio and Klaviyo!
This is the perfect time to pick up your badge, mingle with other attendees, and meet some of our speakers while you hang by some firepits.
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Thursday May 8
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8am - 7pm
We’re starting the day with a big breakfast at 8:00 to fuel up for our amazing keynotes.
Talks start at 9:30 and run until 3:30 with lunch in between, after which we’ll have an outdoor happy hour sponsored by Tapcart!
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Friday May 9
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8am - 7pm
We’re back bright and early for breakfast 8-10am. At 8:30 join us for 45 minutes of Puppy Yoga brought to you by Attentive!
Talks will kick off at 10am and we’ll run 3 tracks throughout the day featuring sessions on the Customer Journey, Partnerships, and Technology. We’ll wrap around 4pm and host our wrap party until 7pm.
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Tee off with Rebuy 🏌️♂️⛳️
Join us for golf on Saturday, May 10th from 10am - 3pm
FAQ
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Your ticket provides access to all sessions, workshops, activations, and all curated networking events. It also includes all meals, as well as some fun swag from our portfolio of Rebuy customers.
Discounts are available for early registrants, so be sure to secure your spot as soon as tickets go on sale!
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Momentum 2025 features a mix of keynote presentations, panel discussions, interactive workshops, and panel discussions. Talks and sessions will be led by industry experts, including top ecommerce and DTC leaders, innovators, and visionaries, covering topics like marketing strategies, customer experience, merchandizing, personalization, and ecommerce technology trends.
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Our speakers include a dynamic lineup of ecommerce pioneers, successful brand founders, and Shopify ecosystem leaders, along with a few of Rebuy’s team members. We’ll be announcing more speakers intermittently leading up to the event.
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Momentum will be held at the Hyatt Mission Bay in beautiful San Diego, CA. Our welcome reception kicks off with some light programming and badge pickup on Wednesday, May 7 at 4pm, so you’ll want to make sure you’re in town before that starts.
While the closest airport is San Diego International, you could also fly into LAX or Orange County airports and take a 90 min road trip along the coast.
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Absolutely! While Momentum is designed to appeal to established brands, it’s also a great opportunity for small businesses and startups to learn from industry leaders, gain actionable insights, and connect with potential partners or collaborators.
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Yes, Momentum includes curated social breaks, interactive sessions, and evening events like the welcome reception and after party. These are designed to foster meaningful connections and provide opportunities to engage with other attendees, speakers, and sponsors.
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No, and no! While we'll have amazing new products and features to show off in the Rebuy ecosystem, we encourage anyone in the ecom space to join us as an attendee or speaker to learn more about the state of our industry. Our Rebuy success and sales teams will be on hand to do audits and demos as needed, but our goal is education, enlightenment, and fun for everyone.
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The audience will be primarily merchants and ecommerce founders, including folks on CX, Dev, and Marketing teams. You'll recognize a number of brands (check out our speakers for a good idea of some!), but there will also be a fair number of emerging companies you'll want to be the first to know about. Teams of all sizes are welcome, we've got something for every stage of your ecom journey!
If you have more questions, feel free to contact us at momentum@rebuyengine.com. We can’t wait to see you at Momentum in May 2025!
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