Momentum 2025 recap: Sunshine, fresh tech, and puppy yoga

☀️🌴 Along the sun-kissed shore of Mission Bay, San Diego, Rebuy just wrapped its inaugural industry conference, Momentum 2025—an energetic, three-day celebration of the cutting-edge strategies, tech innovations, and boundary-pushing brands that are reshaping the world of ecommerce.

8 major product announcements

Kicking things off, Rebuy’s co-founders, John Erck and James Van Erck, took the stage for a founder keynote that traced the platform’s journey from startup to industry disruptor. They revealed eight powerful new tools designed to supercharge shopper — and merchant— experiences.

New product announcements include:

• Bundle Builder
• Checkout Switch-to-Subscription
• Hybrid Search
• R/AI
• Rebuy Ads
• Smart Collections
• Smart Flows
• Visual Editor

For a full breakdown, check out the official Momentum 2025 product announcement.

🗣️ Industry icons share the playbooks for success

• Nik Sharma pulled back the curtain on the playbooks top DTC brands are using to scale without burning through ad spend, covering TikTok Live and YouTube partnerships, retention strategies, and customer experience optimization in his no-nonsense talk.
• The session Unlocking Omnichannel Success brought together Ciara Lydon (Magic Spoon), Kate Brangan (DIME Beauty), Emma Hughes (Momofuku), and event manager turned moderator Sarah Hatter to break down the mindset shifts brands need to thrive in a multi-touchpoint world. From retail’s power to build deeper relationships to the data challenges of brick-and-mortar, the panel left attendees rethinking their customer journey strategies.
• MOSH's Tanner Flitter took the stage with Rebuy’s Miles Shattuck for a behind-the-scenes look at MOSH's mission-driven strategy and tactics that turned a surge of new traffic (thanks to Patrick Schwarzenegger and Maria Shriver appearing on Shark Tank) into long-term subscription growth. The session even featured a special cameo from Patrick, who appeared via recorded video in a "hidden scene" for a quick round of This or That.
• Zach Hawtof of Tightknit dropped insights on community-led growth, laying out the building blocks for brands that want to turn superfans into brand advocates.
• Colin McGraw got technical in his deep dive on going headless with Shopify, demystifying the pros, cons, and best practices for leveraging Hydrogen, Oxygen, and Rebuy’s APIs to build flexible, high-converting storefronts.
• Greg Collins of Boldr took a more global perspective, sharing his frameworks for building high-performance, globally distributed teams to support ecommerce growth at scale.
• Rachel Tyers of Okendo spotlighted the most important but often overlooked part of the customer journey—the moments before and after the sale. She laid out a playbook for brands looking to build high-impact, loyalty-driving touchpoints.
• In a candid conversation, Jay Hunter from MaryRuth Organics joined Miles Shattuck for a behind-the-scenes look at how the wellness brand uses Rebuy to drive subscriptions, boost AOV by over 25%, and build more personalized shopping experiences.

Who are you looking for? You'll probably find them here. An estimated 232 ecommerce founders, agencies, and visionaries convened at Momentum 2025. It seemed your entire LinkedIn feed was in San Diego for Rebuy's first industry event.

Even MOSH co-founder Patrick Schwarzenegger made a cameo (via recorded video) to play a special lightning-round game of This or That.

🎥 Capturing the moment(um)

From puppy yoga to post-event fire pits, the vibe at Momentum was pure energy, but don't take it from us:

Fluent reflects on the energy, education, and innovation that went down at Momentum 2025.

Attendees packed product demos with the likes of Kevin Cocco, Suki Abdulla, and Max Trummer, heard inspiring stories from entrepreneurs like Montana Knife Company's Brandon Hororho, joined partner chats with folks like Maya Juchtman from Roswell and Stay.ai's Gina Perrelli, and even learned how to turn their thank you pages into profit centers in a workshop led by Rebuy’s John Erck and Fluent’s Brian Hogan.

Did somebody say puppy yoga? 🐾

They sure did, and we have the pix to prove it.

What's next?

Join the Rebuy Slack Community to connect with ecommerce leaders, Rebuy customers and partners, as well as Momentum attendees and speakers. When you're done, check out our events page to keep an eye out for news on upcoming in-person and virtual events. You'll see more of this year's Momentum speakers and panelists coming through your Rebuy channels real soon.

Also, stay tuned for the full keynotes and sessions to hit our YouTube channel. (Click to subscribe to Rebuy's YouTube channel in one click.)

Thanks to our customers, partners, sponsors, friends, family, and everyone who helped make this incredible dream a reality.

That's all from Momentum 2025! Cheers to the future of smarter, faster, more connected commerce.

Let’s keep the Momentum going 🥂

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