What’s New at Rebuy: 8 Products Unveiled at Momentum 2025

What's next for Rebuy? At Momentum 2025, Rebuy founders John Erck and James Van Erck gave us a first look. 

Powerful new tools, deeper personalization, and more ways for brands to build smarter shopping experiences are on the way. 

If you’re not here with us at the Hyatt Mission Bay soaking up the sun and ecommerce strategy, don’t worry, we’ve got you covered. Here’s everything we announced live at Momentum (and why it matters for your brand). 

These features are all coming to Rebuy over the next few months. 

1. Bundle Builder: build-your-own bundles, built for growth

Let your customers create their perfect bundle, while you drive higher AOV.

Bundle Builder is a no-code, full-page bundling experience designed for Shopify brands ready to give shoppers more control (and spend) at checkout. Merchants define the rules, customers customize the products, and your average order value climbs.

What makes Bundle Builder powerful:

• Immersive UX, zero coding: Launch a branded bundling experience in minutes
  
  
• Rules Engine built-in: Trigger dynamic options based on shopper behavior or cart contents
  
  
• No SKU mess: Works seamlessly with your inventory. No extra SKUs, no metafield gymnastics
  
  
• Developer-friendly, merchandiser-approved: Easy to implement, easier to manage
  
  

It’s personalization that sells and scales.

Available today in private beta.

2. Rebuy Ads (powered by Fluent): turn post purchase pages into revenue engines 

Boost your Shopify Revenue. Zero risk. Just results. 

Rebuy Ads is a new post-purchase monetization tool built to work right inside your Thank You and Order Status pages. With personalized offers from world-class brands like Disney, Apple, and Hilton, you can boost your margins without lifting a finger.

Why merchants love Rebuy Ads:

• Pure incremental profit: No impact on conversion, no brand dilution
  
  
• 200M+ first-party profiles: Hyper-personalized offers powered by Fluent’s identity graph
  
  
• Credibility by association: Show ads from the brands your customers already love
  
  
• Set-it-and-forget-it: Install once, watch revenue grow
  
  
• Keep earning after checkout: Running ads on Thank You and Order Status pages allows you to make money even after the sale 

You win. Your customer wins. And your margins get the upgrade they deserve.

Early access available today. 

3. Smart Collections: merchandising reimagined

Take full control of your collection pages and campaign timing.

Smart Collections reimagines the way merchants create, customize, and manage collections across Shopify. With campaign scheduling, rich page design, and deeper analytics, it's everything you wish Shopify collections could do natively.

Smart Collections brings you:

• Campaign scheduler: Plan launches, promos, and seasonal pushes with precision
  
  
• Creative control: Customize layouts, filters, reviews, CTAs — everything
  
  
• Smarter data: Move beyond Shopify’s default insights and optimize every collection
  
  

It’s the merchandising control you’ve been waiting for, all in one place.

Coming soon! 

4. Hybrid Search: built for how shoppers actually search

Precision meets personalization - because shoppers expect both.

Some customers type in exactly what they want: “blue Nike running shoes.” Others type what they mean: “shoes for rainy weather.” Either way, your search bar needs to deliver instantly and intelligently.

Rebuy’s Hybrid Search blends the best of both worlds:

• Lexical search ensures exact matches for high-intent queries
  
  
• Semantic search understands meaning, context, and synonyms
  
  

Together, Hybrid Search mimics natural human behavior by showing precise, relevant results even when shoppers get vague, make typos, or use their own language. Hybrid Search gives merchants an advantage because it's:

• Smarter: Combines lexical + semantic for unmatched relevance
  
  
• More customizable: Weight results, feature products, personalize experiences
  
  
• Globally aware: Understands meaning across languages, not just keywords
  
  
• Merchant-friendly: Less manual tagging, more automation, better control
  
  

With Rebuy’s Hybrid Search, merchants can meet shoppers at their highest-intent moment, surface exactly what they’re looking for (and what they didn’t know they needed), and convert more searches into sales.

It’s search as it should be: intuitive, dynamic, and built to drive revenue.

Available today in private beta. 

5. Smart Flows: from link click to personalized journey

Create powerful, condition-based experiences from a single dashboard. 

Smart Flows makes it easy for merchants to create personalized, dynamic experiences across their site. Whether it’s a targeted popup, a BOGO deal, or a custom banner, you can build flows based on real shopper behavior, specific links, campaigns, or customer segments.

Here's just a taste of what you can do with Smart Flows:

• Show popups or banners based on location, cart value, or user status
  
  
• Build flows triggered by links or global rules (e.g., show this offer only to returning users)
  
  
• Manage discounts, cart actions, scheduling, redirects, even custom CSS/JS
  
  
• Segment by Klaviyo lists, geography, or session data
  
  

Smart Flows is like an ecommerce control room that doesn’t require writing a single line of code. 

Available today in private beta. 

6. Visual Editor: real-time customization meets smarter experimentation

Test faster, personalize easier, and design with confidence.

Rebuy’s new Visual Editor is a flexible optimization toolkit built to help ecommerce teams experiment and iterate in real time, without having to wait on dev sprints or mess around with code.

Here’s what you can do with Visual Editor:

• Run precise A/B tests: Pinpoint what drives performance by testing changes to copy, design, and widget behavior without disrupting the live experience
  
  
• Edit visually, no code required: Make instant updates to fonts, colors, layout, and more using the built-in style editor. Every change auto-generates clean CSS
  
  
• Customize layouts in real time: Duplicate elements, drag-and-drop widgets, and fine-tune content across your store, from homepage to cart, without skipping a beat
  
  
• Optimize smarter, not harder: Quickly validate ideas, streamline UX experiments, and refine merchandising flows with a code-friendly interface built for modern teams 
  
  Coming soon! 
  
  

7. Checkout Switch-to-Subscription 

Capture more long-term value right at the finish line.

Checkout is one of the highest-impact moments in the entire shopping journey. That’s why our new Switch to Subscription checkout extension helps merchants convert one-time buyers into loyal subscribers without disrupting the purchase flow.

Why this matters:

Subscription customers are more valuable over time. But most merchants miss the chance to offer that upgrade in the one place it matters most: checkout.

Now you can:

• Highlight subscription options directly in checkout
  
  
• Let customers switch from one-time to subscription — item by item
  
  
• Show clear upgrade incentives (e.g. “Subscribe and save 15%”)
  
  
• Offer flexible delivery options with custom messaging
  
  
• Allow easy downgrades back to one-time purchases if needed
  
  

Built for Shopify Plus:

This extension works exclusively with Checkout Extensions and Selling Plans, and is fully editable via the Shopify Checkout Editor. Merchants can drop it in just like other Rebuy checkout widgets (and no heavy dev lift is required).

Bonus for power users:

You’ll also get performance visibility with attribution reporting, helping you understand how many customers upgrade during checkout and where those upgrades come from.

Available June 1, 2025. 

8. R/AI: Personalized, conversational shopping at scale

AI-powered search and recommendations that feel like magic and work everywhere.

R/AI is the future of site search. It’s fast, conversational, and platform independent. Built to power AI shopping experiences across any ecommerce stack, R/AI turns search into a personalized conversation that drives more conversions, faster.

Why R/AI stands out:

• Conversational search: Understands context, not just keywords
  
  
• Tailored results: Personalization baked into every interaction
  
  
• Lightning-fast: Returns results in milliseconds 
   
• Platform independent: Works on any stack. No Shopify? No problem.
  
  

Search is no longer just about finding products. It’s about building trust, speeding discovery, and converting intent into revenue.

Available in private beta.

Ready to dive in?

Growing with Rebuy is easier than ever. If you want to explore how Rebuy can help boost your AOV, improve conversions, and skyrocket LTV, book a demo call with our sales team. Our mission at Rebuy is to give merchants the tools to move faster, sell smarter, and personalize at scale. We want to help you get growing. 

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Try Rebuy free and see why the world’s top brands use Rebuy to accelerate sales growth.

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