REBUY BUNDLE BUILDER™ FOR SHOPIFY 

Empower your shoppers to build bundles from scratch

Move beyond fixed, hard-to-design bundles and empower shoppers to build their own from scratch with immersive, interactive bundling experiences. No code required. No messing with theme files.

Bundle Builder hero image

REBUY BUNDLE BUILDER™ FOR SHOPIFY 

Empower your shoppers to build bundles from scratch

Move beyond strict, hard-to-design bundles and empower your customers to build their own from scratch with engaging, immersive bundling experiences. No code required. No messing with theme files.

Bundle Builder hero image

Over 45,000 brands have boosted AOV, driven conversions, and lifted LTV with Rebuy

  • MagicSpoon company logo
  • Olipop company logo
  • Liquid Death company logo
  • Kion company logo
  • Hydrant company logo
  • Tentree company logo
  • Bokksu company logo
  • EarthBreeze company logo
  • Blenders company logo
  • Freck Beauty company logo
  • Company-AviatorNation-Grey
  • Patagonia company logo
  • BlendJet company logo
  • Solawave company logo
  • Corkcircle company logo
  • Hydrojug logo
  • Loop Earplugs company logo
  • Viori company logo
  • Momofuku company logo
  • HERE'S THE PROBLEM

    Cookie-cutter bundles don't cut it anymore

    ⛓️‍💥 Limited flexibility

    We both know it. Strict, hard-to-design bundles don't drive adoption. You need a solution that's flexible enough to engage your shoppers (without overwhelming them).

    ⛔ Lack of customer focus

    Static bundles are killing your AOV. Why? Because shoppers want control over what they buy—and when they don’t get it, they walk.

    🧩 Too complicated

    Other bundle solutions want you to create new SKUs and complicated meta fields, so setup often requires technical expertise. You ain't got time for that.

    HERE'S THE PROBLEM

    Cookie-cutter bundles don't cut it anymore

    ⛓️‍💥 Limited flexibility

    We both know it. Strict, hard-to-design bundles don't drive adoption. You need a solution that's flexible enough to engage your shoppers (without overwhelming them).

    ⛔ Lack of customer focus

    Static bundles are killing your AOV. Why? Because customers want control—and when they don’t get it, they walk.

    🧩 Too complicated

    Other bundle solutions want you to create new SKUs and complicated meta fields, so setup often requires technical expertise. You ain't got time for that.

    The perfect bundle doesn't exi...

    The perfect bundle

    doesn't exi...

    NEW FOR SHOPIFY AND SHOPIFY PLUS

    Rebuy Bundle Builder

    Bundle Builder is a flexible and customizable build-your-own-bundle (BYOB) solution that empowers your customers to create personalized bundles from scratch. With Bundle Builder, shoppers interact with your Shopify store to design their ideal bundle. You define the parameters. Your customers get what they want (and nothing they don’t). No coding required. So go ahead, give your customers the freedom to build.

    NEW FOR SHOPIFY AND SHOPIFY PLUS

    Rebuy Bundle Builder

    Bundle Builder is a flexible and customizable build-your-own-bundle (BYOB) solution that empowers your customers to create personalized bundles from scratch. With Bundle Builder, shoppers interact with your Shopify store to design their ideal bundle. You define the parameters and create multi-step bundling flows. No coding required. So go ahead, give your customers the freedom to build.

    Bundle Builder admin-mobile

    Design the bundling experiences you (and your customers) really want. Left: Rebuy Bundle Builder configuration screen. Right: Front-end mobile view. 

    Bundle Builder admin-mobile

    Design the bundling experiences you (and your customers) really want. Left: Rebuy Bundle Builder configuration screen. Right: Front-end mobile view. 

    Phlur BB

    FULL-PAGE EXPERIENCE

    Immersive, full-page bundling experiences

    You're not just selling products, you're offering an engaging, personalized shopping experience that builds connections and encourages brand loyalty all from a single web page.

    ✨ Engaging, full-page bundling experiences
    ✨ One-of-a-kind shopping experiences for every customer
    ✨ Interactive bundling that feels intuitive, effortless, and fun

    MULTI-STEP FLOWS

    Flexible, step-by-step customer empowerment

    Bundling is not a one-size-fits-all approach. With Rebuy Bundle Builder, you put your customers in the driver's seat. Create flexible, multi-step bundles where customers select items based on your defined parameterssomething competitors often lack.

    ✨ Multi-step bundling: "Pick a shirt, pick pants, pick a hat"
    ✨ You maintain control over what is available for selection
    ✨ Customers enjoy the freedom to buy what they want

    BB bundle step 1 (comp)
    BB bundle step 1 (comp)

    MULTI-STEP FLOWS

    Flexible, step-by-step customer empowerment

    Bundling is not a one-size-fits-all approach. With Rebuy Bundle Builder, you put your customers in the driver's seat. Create flexible, multi-step bundles where customers select items based on your defined parameters—something competitors often lack.

    ✨ Multi-step bundling: "Pick a shirt, pick pants, pick a hat"
    ✨ You maintain control over what is available for selection
    ✨ Customers enjoy the freedom to buy what they want

    🤸‍♀️ From Fixed to Flexible

    You select the page layout, min/max bundle size, language, integrations, discounts and a progress bar. Want to add custom code for a more tailored experience? No problem.

    🙏 Freedom to Choose

    Your customers enjoy the freedom to select items they want in their bundles. Everything they want. Nothing they don't.

    🪄 Advanced Rules Engine

    Bundle Builder uses Rebuy's sophisticated Rules Engine to deliver dynamic, AI-powered bundle-building options.

    ❌ No New SKUs

    Design bundling experiences using existing Shopify tech, simplifying fulfillment and ending the need to create new SKUs & metafields.

    📫 Subscriptions & Discounts

    Unlock predictable revenue with subscription upsells for each item or the entire bundle. Then, add a discount to encourage conversions. 

    🖥️ Display Options

    Display Rebuy Bundle Builder on your product pages or as an immersive, full-page shopping experience.

    💄Perfect for high-performing verticals

    Ideal for CPG, supplements, cosmetics, homeware, apparel—anywhere consumable or mix-and-match shopping drives growth.


    • verticals-for-slider_0005_apparel
    • verticals-for-slider_0006_homeware
    • verticals-for-slider_0000_food-&-beverage
    • verticals-for-slider_0001_mix-and-match
    • verticals-for-slider_0002_consumables
    • verticals-for-slider_0003_cosmetics
    • verticals-for-slider_0007_CPG
    • verticals-for-slider_0004_supplements

    💄Perfect for high-performing verticals

    Ideal for CPG, supplements, cosmetics, homeware, apparel—anywhere consumable or mix-and-match shopping drives growth.


    • verticals-for-slider_0005_apparel
    • verticals-for-slider_0006_homeware
    • verticals-for-slider_0000_food-&-beverage
    • verticals-for-slider_0001_mix-and-match
    • verticals-for-slider_0002_consumables
    • verticals-for-slider_0003_cosmetics
    • verticals-for-slider_0007_CPG
    • verticals-for-slider_0004_supplements
    GTM Story - Bundle Builder - Phlur
    CUSTOMER WIN

    🌸 Phlur drives adoption with bundle personalization

    CUSTOMER WIN

    🌸 Phlur drives adoption with bundle personalization

    TRANSFORMATIVE SHOPPING
    “We’ve used Rebuy at every brand I’ve worked for — Bundle Builder is now our #1 performing widget.”

    For fragrance brand Phlur, bundling isn’t just a sales tactic. It’s a key part of the brand experience. With a focus on fragrance wardrobing, Phlur encourages customers to explore and layer multiple scents to create a personal signature.

    Rebuy Bundle Builder gave them the flexibility to bring that experience to life.

    Since launching Rebuy Bundle Builder:

    💥 It’s become Phlur’s top-performing sales widget
    💥 Helped boost AOV and product discovery
    💥 Drove a 150% lift in travel-size fragrance sales—with no drop in full-size orders

    Best of all, it’s become a key driver of Phlur’s long-term trial-to-full-size growth strategy.

    “It's been so transformative. It simplifies the experience for the customer, saves our dev team countless hours, and continues to evolve with new features we don't have to build ourselves.”
    PHLR_logotype
    Michael Magaziner headshot

    Michael Magaziner | VP of Digital

    star-rating

    “Before Rebuy, our customers had to shop from a page showing 10 different fixed bundles. It's really hard to shop like that. With Bundle Builder, we give consumers the flexibility to choose the fragrances they're most interested in.”

    Bears with Benefits banner
    CUSTOMER WIN

    🐻 Bears with Benefits boosts AOV with Rebuy Bundle Builder

    CUSTOMER WIN

    🐻 Bears with Benefits Boosts AOV with Rebuy Bundle Builder

    THE FREEDOM TO BUILD
    “Customers kept asking for it—now it’s our top-performing feature.”
     
    When Bears with Benefits removed their old mix-and-match bundling feature due to buggy performance and poor UX, customer service started getting flooded with the same question: 
     
    "When is it coming back?"
     
    After joining Rebuy’s Bundle Builder beta, the Bears with Benefits team brought bundling back—this time, better than ever.
    THE RESULTS
    Within the first month of using Rebuy Bundle Builder:
     
    💥 AOV Boost was 3.5x higher (from a 4% increase to 14% MoM)
    💥 Gains were seen across key markets including Germany and Italy
    💥 Bundle Builder became their #1 performing widget
     
    Bears with Benefits has now rolled out Bundle Builder across all major markets—delivering personalized bundles, boosting sales, and giving shoppers the freedom to build the bundles they love.
    THE FREEDOM TO BUILD
    “Customers kept asking for it—now it’s our top-performing feature.”
     
    When Bears with Benefits removed their old mix-and-match bundling feature due to buggy performance and poor UX, customer service started getting flooded with the same question: 
     
    "When is it coming back?"
     
    After joining Rebuy’s Bundle Builder beta, the Bears with Benefits team brought bundling back—this time, better than ever.
    THE IMPACT
    Within the first month of using Rebuy Bundle Builder:
     
    💥 AOV Boost increased by 250% (from a 4% boost to 14% MoM)
    💥 Gains were seen across key markets including Germany and Italy
    💥 Bundle Builder became their #1 performing widget
     
    Bears with Benefits has now rolled out Bundle Builder across all major markets—delivering personalized bundles, boosting sales, and giving shoppers the freedom to build the bundles they love.
    Bears with benefits logo
    lidia bears with benefits headshot

    Lidia Menendez Castro | Ecommerce Manager

    star-rating

    Rebuy Bundle Builder gave us the power to bring back a feature our customers loved—with smoother, more reliable performance. The support team made the setup easy and the tool itself is straightforward. You can just click, create bundle builder, and it's laid out for you. And it allows for personalization, which is something we really want to offer to our customers.”

    GET STARTED

    🎥 How to set up your first bundle builder

    Just think...in just a few clicks, you can create immersive, interactive bundling experiences your customers will love—no code required.

    1. Choose your layout and view options
    2. Set bundle rules and discounts
    3. Save and copy your Bundle Builder ID
    4. Add it to your Shopify theme using Shopify App Blocks
    5. Hit publish!

    Need help? Reach out anytime via in-app chat or email.

    snow-agency-working

    Rebuy Bundle Builder for Shopify agencies 

    Bundle Builder offers your agency a powerful, customizable tool to create unique and engaging bundling experiences for your clients.

    Save valuable time and effort with our "plug-and-play" simplicity and easy setup using existing Shopify technologies. Or, use Bundle Builder's advanced capabilities to make beautiful custom designs that seamlessly match your clients' themes.

    Rebuy Bundle Builder FAQs

     

    Why are flexible bundles important for Shopify brands?

    Flexible build-your-own-bundle solutions let you meet your customers' demand for customization. Current bundling solutions often lack the flexibility and customization that merchants and their customers desire. Rebuy Bundle Builder addresses this by empowering customers to create bundles that suit their preferences, item by item, while still allowing you to control which products customers can select.

    How does Rebuy Bundle Builder differ from Rebuy Dynamic Bundles?

    Rebuy Bundle Builder differ from Rebuy Dynamic Bundles in three main ways: placement, logic, and flexibility.

    Placement:

    Bundle Builder offers an immersive full-page bundling experience, while Dynamic Bundles are typically embedded on product pages.

    Logic:

    Dynamic Bundles can be powered by Rebuy AI or configured using the Rebuy Rules Engine to automatically recommend bundles based on customer data, sales data, and more. With Bundle Builder, customers manually select items within merchant-set parameters, allowing up to 8 products per bundle. In short, AI and rules logic determine what items appear in a dynamic bundle, whereas the products in a bundle made with Bundle Builder are selected by the customer.

    Flexibility:

    Dynamic Bundles ease the burden of choice by allowing customers to select variants like size or flavor, but not actual products. This makes it easy and convenient for customers to quickly add a bundle to the cart without disrupting their shopping experience. Alternatively, Bundle Builder provides flexible bundle customization, immersing customers in an engaging full-page bundling experience where they build their desired bundle from scratch.

    When should I use Rebuy Bundle Builder versus a dynamic bundle

    Reach for Bundle Builder when you want to design immersive full-page step-by-step bundling experiences that allow your customers to build their desired bundle from scratch, one item at a time. Consider Dynamic Bundles for lower-involvement shopping when you want to make it easy for customers in a hurry to add last-minute add-ons to the cart.

    How does Rebuy Bundle Builder help my Shopify development agency?

    Bundle Builder provides powerful back-end logic and an easily customizable front end, making it simple for your agency to tailor the look and feel to match your clients' branding. It helps your agency create customized, brand-aligned bundling experiences more efficiently, saving a ton of time and effort. As consumers' demand for customization increases, you'll have a powerful new merchandising tool that can meet the modern customer where they're and attract more clients to your agency.

    The freedom to build. One-of-a-kind bundles.

    Tap into your customers' desire for uniqueness and personalization, and they'll return again and again. See for yourself how Rebuy Bundle Builder can boost your merchandising strategy.

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