BFCM 2025
Turn Stress into Success this BFCM
Put your gaming skills to the test, defeat Stress Monsters, and enter to win exclusive prizes!

Play KA-CHING! and be entered to win our giveaway for exclusive prizes
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Score big beyond the leaderboard! By playing KA-CHING! you can enter to win real-world rewards! We’re giving away $1,000 USD design & development packages from top Shopify agencies, exclusive Rebuy swag and Nintendo Switch 2 consoles! Contest closes end of November.

Your mission: Step into the action as one of four fearless heroes and face off against a mischievous lineup of villains — each representing familiar ecommerce pain points like cart abandonment and low average order value.
Beware! The stress Monsters are villainous creatures are manifestations of real ecommerce challenges merchants face like abandoned carts, bloated tech stacks, and lost conversions.
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Blandor
Affliction
Generic offersTagline
“Nothing special to see here.”Impact
Drives customers away with irrelevant, boring, one-size-fits-all offers.Fun fact
Blandor's idea of indulgence is plain toast with room-temperature water. -
Scrimpus
Affliction
Low AOVTagline
“Watch me sink your sales.”Impact
Drowns the value of every order, keeping baskets light and profits lower than they should be.Fun fact
Hoards a mountain of single item carts in its lair. -
Spurnox
Affliction:
Ignored post-purchase stageTagline: “The game ends when the buy button is pressed.”
Impact:
Lets engagement fizzle out after checkout, wasting the most high-intent moment.
Fun Fact: Collects crumpled “thank you for your order” receipts like trading cards.
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Boonce
Affliction
Bounce rateTagline
“Gone before you know it”Impact
Visitors vanish before they buyFun fact
Loves generic and boring product pages and waving goodbye to shoppers -
Dawdle
Affliction
Tech bloatTagline
“The more you add, the more I drag.”Impact
Clutters store with unnecessary apps and code, dragging down site performance and shopper patience.Fun fact
Snacks on bloated tech stacks, growing heavier with every bite. -
Abandaconda
Affliction
Cart abandonmentTagline
“I squeeze carts ‘til they’re empty.”Impact
Wraps itself around orders at checkout, pressuring them until they abandon their carts.Fun fact
Hisses in delight when customers leave without purchasing. -
Maliathan
Affliction
Low conversion rateTagline
“So many visits… so few victories.”Impact
Lures shoppers in then scares them away, wasting traffic and leaving brands struggling to convert.Fun fact
Favorite sound is the click of a closed browser tab.