BFCM 2025

Win big this BFCM with exclusive prizes

Enter below to win $1,000 in expert services with top Shopify design and dev agencies, plus a brand new Nintendo Switch 2 and exclusive swag.

Then play KA-CHING!, our retro-inspired arcade game about turning chaos into conversions and learn how to level up your store this BFCM!

Enter to win

Enter to win our giveaway for exclusive prizes

Score big beyond the leaderboard! We’re giving away not one, but three premium $1,000 USD design & development credits to top Shopify agencies, Nintendo Switch 2 consoles, exclusive Rebuy swag, and more!

Learn more about contest rules
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KA-CHING!: Your BFCM survival game

A stress-free BFCM starts here. The Stress Monsters in KA-CHING! aren't just game villains — they're the real ecommerce pain points sinking your revenue: Cart abandonment. Low AOV. Generic offers that fall flat. Tech bloat that slows everything down.

Play KA-CHING!, defeat the Stress Monsters, and discover how to turn ecommerce problems into profit.

Introducing: The Stress Monsters sabotaging your BFCM (and how to defeat them)

Every Stress Monster in KA-CHING! represents a real challenge costing you revenue, slowing your growth, and creating unnecessary friction during peak sales periods. But here's the good news: each Stress Monster has a proven weakness that can be thwarted with Rebuy's personalization platform.

Blandor

Blandor graphic
Generic, irrelevant offers

Affliction

Blandor wireframe
Nothing special to see here."
Impact

Smothers excitement with one-size-fits-none offers that drive shoppers away.

Fun Fact

Their idea of indulgence is plain toast with room-temperature water.

Cheat code:

Personalization is the Power-Up

Blandor’s greatest weapon is boredom. They despise dynamism, specificity, and anything personal. Their deepest wish is to alienate others by treating them like they’re nothing special and as though their needs and desires are irrelevant (and to their credit, this strategy works incredibly well).

Level up personalization with Post-Purchase offers

Scrimpus

Scrimpus
Low AOV

Affliction

Scrimpus wireframe
Watch me sink your sales."
Impact

Drowns the value of every order, keeping baskets light and profits lower than they should be.

Fun Fact

Hoards a mountain of single item carts in its lair.

Cheat code:

Level up the basket

Scrimpus takes grotesque delight in sinking sales and keeping shopper baskets at the bare minimum. Scrimpus likes to make products feel isolated and decontextualized as a way of increasing stress and discouraging expansion. To beat Scrimpus, think about ways to make every order feel like a complete set.

Learn more about Smart Cart

Boonce

Boonce
Bounce rate

Affliction

Boonce wireframe
Gone before you know it."
Impact

Visitors vanish almost instantly, slipping away before they’ve even had a chance to shop.

Fun Fact

Boonce spends his days floating between tabs, never staying anywhere long enough to buy.

Cheat code:

Hook them from the start

If your store doesn’t capture interest right away, Boonce will scare shoppers off before the first scroll. Unlike Dawdle (who slows things down) or Blandor (who bores with generic offers), Boonce thrives in those fragile first seconds when someone decides whether to shop or leave.

Learn about Smart Flows

Abandaconda

Abandaconda
Cart abandonment

Affliction

Abandaconda wireframe
So close… yet so gone."
Impact

Chokes off sales at the very last moment, leaving merchants staring at ghosted carts.

Fun Fact

Loves snacking on carts left behind right before payment.

Cheat code:

Keep shoppers on the path

Abandaconda thrives when shoppers hesitate at the last hurdle. Hidden fees, clunky checkout forms, or limited payment options give them room to strike. The antidote is transparency and trust.

Learn more about Smart Cart

Maliathan

Maliathan
Low conversion rate

Affliction

Maliathan wireframe
So many visits… so few victories."
Impact

Lures shoppers in, then sends them running before they hit purchase.

Fun Fact

Collects abandoned carts like trophies.

Cheat code:

Keep the final stretch smooth

Maliathan feeds on wasted traffic. Maliathan confuses, distracts, and overwhelms visitors until they give up. To banish Maliathan, stores need personalized discovery that lights the way forward.

Learn about Search & Discovery tools

Dawdle

Dawdle
Slow, bloated sites

Affliction

Dawdle wireframe
The more you add, the more I drag."
Impact

Clutters store with unnecessary apps and code, dragging down site performance and shopper patience.

Fun Fact

Moves at exactly one page load per minute.

Cheat code:

Speed up the game

Every second counts in ecommerce. Dawdle takes advantage of overloaded sites and unnecessary apps that slow the experience to a crawl. The counterattack is simplicity: clean, fast, and purposeful.

Rebuy combines multiple tools in one platform

Spurnox

Spurnox
Customer churn

Affliction

Spurnox wireframe
Shoppers say I have a prickly demeanor."
Impact

Turns loyal fans into one-time shoppers, draining lifetime value and leaving stores stuck chasing new customers.

Fun Fact

Spurnox sharpens their spikes on unclaimed loyalty points.

Cheat code:

Turn one-time buyers into lifelong fans

Spurnox thrives when the relationship ends after a single purchase. Spurnox waits for loyalty to slip, then drive shoppers away for good. The antidote is connection and consistency.

Learn about personalized merchandising

Unlock ecommerce secrets with Rebuy Power-Up

Want to go deeper? Download Rebuy Power-Up, your ultimate BFCM playbook. Inside, you'll find actionable strategies to optimize your store's performance and turn game insights into real revenue.

What's inside:
  • Proven tactics to boost AOV, reduce cart abandonment, and increase conversions during BFCM
  • Quick-win strategies you can implement before Black Friday hits
  • The backstory: How each Stress Monster represents real merchant pain points
  • Character profiles and hidden villain lore you won't find anywhere else
  • The making of KA-CHING!: Concept art, design decisions, and developer insights
  • Bonus content, easter eggs, and other surprises from the Rebuy Creative Team for the true arcade completionists
Download Power-Up for FREE

Unlock ecommerce secrets with Rebuy Power-Up

Expert guidance on conquering ecommerce in 2026 and beyond

From shifting consumer behaviors to emerging technologies, these experts share what it takes not just to survive, but thrive, in the year ahead.

Pattern team
The best promos scale revenue and deepen brand equity."
Isaac Newton

Co-Founder
Pattern's clients include:
  • Framebridge logo Framebridge
  • Allbirds logo Allbirds
  • Marine Layer logo Marine Layer
  • Suja Organic logo Suja Organic
  • Paige logo Paige
  • Benefit logo Benefit
Barrel A/B testing
The website is the only channel a brand can fully control."
Lucas Ballasy

Founder
Barrel's clients include:
  • McCormick logo McCormick
  • Instant Pot logo Instant Pot
  • Stillers Logo Stillers
  • Revision Skincare logo Revision Skincare
  • Khloud logo Khloud
  • Cabot logo Cabot
Superco team
Focus on creating personalized shopping experiences and offering fast, flexible shipping."
Rachel Kirchem

Marketing & Partnerships Lead
Superco's clients include:
  • houseofspoils houseofspoils
  • Allbirds logo Allbirds
  • Ursa Major logo Ursa Major
  • puresport logo puresport
  • Minor Figures logo Minor Figures

Ready to win this BFCM?

50,000+ Shopify brands use Rebuy to turn BFCM from a nightmare into their most profitable season with personalized shopping experiences that increase AOV, reduce cart abandonment, and unlock revenue at every stage of the customer journey. 

Book a demo