Let customers build personalized bundles from scratch. Flexible, interactive bundling that boosts engagement—no code or new SKUs required.
If you run a growing brand on Shopify and you're trying to increase average order value with product bundles, you’ve probably felt the frustration of using sub-par bundling tools.
When brands reach out to us looking for an easy-to-use bundling solution, they often have the same set of problems: inflexible functionality, low adoption (your shoppers aren't using it), and technical complexity.
Keep reading to learn what makes Rebuy Bundle Builder different and how it can unlock new growth opportunities for your Shopify store.
With fixed, preset bundles, customers are often stuck buying something they don’t want. For example, the coffee lover may want the dark roast and medium roast, but not the light roast. If your customer can't swap out the light roast for something else, they won't fully enjoy their purchase. Or worse, they won’t buy your bundle at all. In either case, the customer experience suffers.
Chances are, you've experienced one or more common challenges associated with fixed bundles:
To help you overcome these challenges, we're thrilled to announce the launch of our newest product, Rebuy Bundle Builder for Shopify. Now, you can easily create engaging bundle-building experiences your shoppers actually want to use (without all the headaches).
Rebuy Bundle Builder is a flexible and customizable build-your-own-bundle (BYOB) solution that lets your customers create personalized bundles from scratch. It's the easy way for brands on Shopify to create flexible, personalized bundling experiences that drive adoption and help boost sales. No code required.
With Rebuy Bundle Builder, you let shoppers interact with your Shopify store to hand-pick every item for their custom bundle. You define the parameters. Your customers get exactly what they want (and nothing they don’t).
Let's take a closer look at Rebuy Bundle Builder.
"Before Rebuy, our customers had to shop from a page showing 10 different fixed bundles. It's really hard to shop like that. With Rebuy Bundle Builder, we give consumers the flexibility to choose the fragrances they're most interested in." - Michael Magaziner, Phlur
Most bundling tools lock shoppers into predefined options that don’t reflect their preferences. The result? Missed sales opportunities and abandoned carts.
Rebuy Bundle Builder flips that approach.
With fully customizable, multi-step bundling experiences (e.g., "Pick a shirt, pick pants, pick a hat"), you set the parameters and your customers do the rest. What's more, you don't need to hard-code logic or work around rigid structures.
Most bundling tools are jammed into modals or tucked beneath the fold. But the best customer journeys deserve more space to breathe.
Rebuy Bundle Builder gives you the option to launch a full-page bundling experience—one that feels completely native to your store, customizable to your brand, and engaging from start to finish.
This approach not only boosts engagement, it gives bundling the spotlight it deserves.
What about layout options? Rebuy Bundle Builder comes with two predefined layout options for desktop screens: Side by Side or Floating Bottom. Each layout offers three views: full-page grid, tabs, or collapsible menus.
Traditional bundling tools often require you to create new SKUs or complicated metafields to track custom configurations. That adds overhead, clutters your backend, and introduces fulfillment risk.`
Bundle Builder works with your existing Shopify infrastructure to simplify fulfillment and integration processes. It’s an easy solution that works with the products you already have—and makes them even more accessible to your shoppers.
"The support team made the setup easy and the tool itself is straightforward. You can just click, create bundle builder, and it's laid out for you." - Lidia Menendez Castro, Bears with Benefits
Leverage Rebuy's sophisticated Rules Engine to deliver to deliver dynamic, AI-powered bundle-building options. You can even assign different logic to power each step of the bundling flow. For example, you could power Step one with Top Sellers, Step 2 with Rebuy AI, and Step 3 with a custom rule you create. That's powerful.
Configuring the product within the Rebuy admin is straightforward, allowing you to make minor adjustments before you launch. Or, use Bundle Builder's advanced capabilities to create stunning custom designs that perfectly align with your goals. Our fast and easy setup process distinguishes us from other providers.
With Rebuy Bundle Builder, it's easy to offer subscription options within bundles—whether it's individual items on a recurring basis or the entire bundle. This unlocks predictable revenue streams and supports subscription-first business models, without needing to rely on third-party workarounds. Then, add a discount to encourage conversions.
Rebuy Bundler Builder gives your customers the freedom to build their ideal bundle from scratch, one item at a time. Ready to see it for yourself?
Integrating with Shopify Functions enables you to employ highly customizable and native discount logic that works seamlessly with Shopify's checkout. You can apply tiered discounts, fixed-price bundles, or percentage-based incentives without needing custom scripts or apps.
Deep integration with Rebuy's analytics stack provides merchants with real-time visibility into bundle performance. From AOV impact to product-level insights, this data empowers smarter merchandising and ongoing optimization.
Let’s be honest: bundling is about more than UX. It’s about results.
Fragrance brand Phlur transformed bundling from a so-so sales tactic into a seamless, personalized experience. With Rebuy Bundle Builder, they replaced 10 rigid preset bundles with a flexible, build-your-own flow—leading to a 150% lift in travel-size fragrance sales and no drop in full-size orders. Within one month, it became their top-performing widget and a key part of their trial-to-full-size growth strategy.
Like Phlur, the supplement company saw Bundle Builder become their top-performing widget within one month—helping the company achieve a 14% AOV lift. That’s the kind of result that makes a real difference on the bottom line.
With Rebuy Bundle Builder, you can finally offer the bundling experience your customers have been waiting for—flexible, personalized, and designed to convert.
Whether you're a growing DTC brand or a Shopify Plus powerhouse, Rebuy Bundle Builder helps you increase AOV, improve customer satisfaction, and move faster—with zero dev work.
👉 Schedule your demo of Rebuy Bundle Builder today and learn how a flexible, easy-to-use bundling experience can transform your bottom line.
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