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HIDE® Cosmetics Finds Hidden Sales With Bundle And Save On The PDP

Beauty brand, HIDE® Cosmetics, used bundles on the PDP to increase AOV by double digits.


Aidan Cole is the Co-Founder and CMO of HIDE® Cosmetics, a provider of cruelty-free, vegan-friendly, & oil-free concealer and foundation. When Aidan and the team sought a lightweight merchandising solution for their online store, they discovered it was more challenging than they initially thought. In fact, Aidan spent over 12 months searching high and low for the right solution.

Seamless integration with Shopify Plus

The team needed a lightweight app that could work harmoniously with other plugins, offer full visual customization capabilities, and integrate seamlessly with Shopify Plus scripts. Aidan was methodical in his approach. It went like this: Find a checkout page he liked, then use Chrome developer tools to inspect the code.

Eventually, he inspected a checkout page he loved and discovered it was built by Rebuy. The Rebuy-powered product recommendations integrated so well within the Shopify Plus system that, at first glance, Aidan thought Shopify had released its own upsell app.

“The way Rebuy is built is very clean and organized. I’ve been able to do all of the visual customizations myself.” - Aidan Cole, Co-Founder & CMO

Aiden went on to add highly effective Bundle and Save offers on the product description page (PDP) using the Rebuy personalization engine. While Aidan says he’s not a coding expert, he was able to do all the visual customization on his own, saving loads of time and money. The result was a double-digit boost to the average order value (AOV).

Read the case study to see the stunning results!

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