It happens when you rely on too many apps to run your Shopify store.
Extra apps can bog down your site, wreck your productivity, and result in lower traffic and search results, making managing your shop a real headache.
Just ask Sandy Ronalds, the CEO & founder of nat'v. Over time, she had collected enough single-function apps that keeping track of them all and learning how to use them became a real chore, not to mention the cost. “It gets expensive,” says Sandy.
““If we can keep the customers happy, they’re happy to come back. And we can increase the lifetime value because they’ve had a good experience with our brand.””
To solve the problem, Sandy partnered with Adrian Judd, the CEO & founder of the design and development agency Alinga.
Together, they not only streamlined the nat’v app stack, but also personalized the shopping experience. Using a variety of ecommerce merchandising solutions, the dynamic duo added a mix of customized and plug-and-play product display widgets at key points of the customer journey.
The result? AOV increased by 8.3%. Read the full case study here.
While life is easier for Sandy now, the customer experience remains top of mind. “If we can keep the customers happy, they’re happy to come back,” she says. “And we can increase the lifetime value because they’ve had a good experience with our brand."
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