Want $1,000 to spend on your next Shopify store upgrade with top-tier design-development agency Superco?

Enter Rebuy’s KA-CHING! Giveaway for a chance to win design and dev credits from Shopify Platinum Partner (and KA-CHING! prize sponsor) Superco, whose client list includes House of Spoils, Kopparberg, Minor Figures, Represent, and Formulae Prescott. (I've been this close 🤏 to buying from House of Spoils 100 times.)
As a KA-CHING! prize sponsor, Superco is giving one lucky brand a $1,000 credit towards a design-development upgrade to their Shopify store.
I caught up with Rachel Kirchem, Marketing & Partnerships Lead at Superco, to talk BFCM readiness, small tweaks that drive big results, and how they used Rebuy to lift AOV by 11% for wellness brand Fourfive.
Tell us a little about Superco. What makes your approach to ecommerce design/dev/strategy stand out?
Kirchem: Superco is a global Shopify Plus agency specialising in high-impact growth and retention strategies. We launch and scale world-class ecommerce brands with transformative design, expert-led integration, and creative problem-solving.
Every feature, design choice, and strategy comes from really understanding our clients, their customers, and the world of ecommerce. Our goal is to make stores that look great, work perfectly, and help our clients sell more while keeping their customers happy.
“Focus on creating personalised shopping experiences and offering fast, flexible shipping.”
What trends or challenges are top of mind for your ecommerce clients heading into BFCM 2025?
Kirchem:
- Performance (site speed, stability) is overtaking inventory as the top priority
- “Q5 mindset” — making BFCM a launchpad, not just a spike
- Smarter discounting, scarcity, and inventory drops
- AI, predictive analytics & automation are table stakes
- Mobile, social commerce & in-app buying get even more dominant
- Flexible payments and BNPL remain critical
- Acquisition is getting tougher, so retention & loyalty get more attention
What made you want to sponsor the KA-CHING! Giveaway?
Kirchem: We love working closely with partners who are supportive and go the extra mile, and Rebuy is key partner.
Got any quick tips for Shopify brands looking to optimize their store before Black Friday hits?
Kirchem: Focus on creating personalised shopping experiences and offering fast, flexible shipping. Make sure your store can handle high traffic without slowing down. Keep checkout smooth and simple, and think about how to turn first-time buyers into repeat customers. These small but important steps can help maximize sales and give shoppers a great experience.
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Area
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Actions / Focus
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Performance & infrastructure
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Load/stress test your site; use CDNs, caching, edge computing; monitor in real time; prepare rollback hot-fixes.
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Data & AI readiness
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Audit your product taxonomy, SKUs, metadata, tags, reviews; ensure clean data pipelines so AI systems can run well; build fallback logic.
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Promotions & merchandising
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Plan tiered, exclusive, and scarcity-driven offers (drops, bundles, early access). Map margin impacts.
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Customer lifecycle & loyalty
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Build or ramp loyalty programs; pre-BFCM enrollment campaigns; personalized upsell/cross-sell flows; retention campaigns.
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Support & operations
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Deploy chatbots/AI agents, prepare escalation paths, staff backups, returns workflows, SLA guarantees.
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Multi-channel & discovery
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Invest in social commerce, in-app commerce, marketplace presence; optimize for AI-driven discovery (structured data, schema, reviews).
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Acquisition hedges
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Don’t put all budget into one paid channel; diversify, reserve budget for last-minute pivoting.
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Post-BFCM continuum
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Plan post-peak campaigns. How do you keep the new buyers engaged, avoid churn, extend LTV?
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Risk & contingency planning
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Have fallback plans for black swan events (site outage, ad platform issues, supply chain disruptions).
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Superco specializes in improving the online shopping journey for Shopify brands. What’s one small change you frequently recommend that consistently boosts customer retention or lifetime value?
Kirchem: Use smart AI personalisation tools, nail a considered post purchase / re-engagement journey, and focus on a loyalty program.
Another small but powerful change we often recommend is integrating apps to offer personalised product recommendations and upsells. Even a simple setup, like widgets, cross-sells on the side cart and at checkout, bundles, or subscriptions, can make the shopping experience feel more tailored, encouraging customers to buy more and come back more often. It’s an easy way to boost both customer retention and lifetime value without overcomplicating the store.
Superco has partnered with Rebuy to power personalized experiences for fast-growing brands. Can you share a specific example of how Superco used Rebuy tools (like Rebuy Smart Cart or post-purchase offers) to help one of your clients boost AOV or conversion??
Kirchem: We recently worked with Fourfive Health, a fast‑growing wellness brand, to optimize their Shopify experience using Rebuy. By implementing AI‑powered product recommendations on the PDP and in‑cart subscription upsells through Rebuy Smart Cart, we helped the brand create a smoother and more personalised shopping journey. These updates have led to an 11.4% increase in average order value over the last 30 days, proving how powerful smart merchandising can be when it’s both strategic and seamless.
Bonus Question: What are you watching, reading, and/or listening to lately?
Kirchem: The office had Olivia Deans new album on repeat!
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