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See how Posh Peanut transformed its Thank You page into a new revenue channel with Rebuy Monetize powered by Fluent
For Posh Peanut, every detail matters. Founded in 2011 by Fiona Sahakian in Los Angeles, California, the company was created to fill a need for unique and stylish children's clothing and has since expanded to include apparel for the whole family.
The brand has built its reputation around providing affordable luxury and thoughtful, high-quality touches that include custom-made, buttery soft fabric and unboxing experiences designed to delight their customers. Every step of the customer experience, from the first visit to the landing page to slipping into a set of fashionable, high-quality pajamas, is taken seriously by the company.
So when their previous post-purchase offer platform created friction instead of value during the customer purchasing journey, the team knew it was time for a change.
“We had a suboptimal experience with our previous partner,” said Jenna Habayeb, President of Posh Peanut.
Adan Archila, Fractional CTO for Ecom Brands, echoed Jenna’s frustration.
“Honestly,” said Archila, “I was not a fan of the ads. They were so ugly.”
The team’s frustration wasn’t just aesthetic, though. Their prior partner’s platform didn’t work well with Posh Peanut’s weekly product drops, and the ad network was limited and off-putting, and included offers for brands that weren’t aligned with Posh Peanut’s quality, leading to concerns about damaging brand reputation with their loyal customer base.
“We’re a premium brand,” Archila explained. “After that experience, I almost didn’t want to run ads on the Thank You page at all.”
A refreshing change of pace: seamless UX and personalized offers
Rebuy Monetize turns a store’s existing Thank You page into a high-performing, brand-safe revenue stream. Through Fluent’s 200M+ profile first-party identity graph, ads are automatically matched to customers based on demographics, purchase behavior, and interests, ensuring relevance and alignment.
For Posh Peanut, this means ads that feel native, not noisy.
“Rebuy Monetize offers a more optimal UX experience for the customer. There’s a more comprehensive ad network, so there’s more flexibility and room to ensure alignment.”
The team began with a thoughtful pilot, running side-by-side tests to compare Rebuy Monetize against their previous provider. What they found was clear: better alignment, better user experience, and most importantly, better performance.
“During the pilot,” said Habayeb, “we saw significant upside to the business and engagement from a post-purchase perspective, which gave us the conviction to bring it on full-time.”
The setup: one click, immediate impact
Even for a brand as tech-savvy as Posh Peanut, simplicity matters. Fortunately, Rebuy Monetize was as easy to implement as it was to test.
“The setup process was easy,” said Archila. “It’s just one click.”
Once live, the team began seeing results almost immediately.
“It’s a nice revenue stream that works without doing anything, which is always great.”
Within the first three months, Posh Peanut’s performance data validated their choice: a 39% increase in ad revenue compared to their previous partner.
⬇️ See how easy Rebuy Monetize is to set up right here ⬇️
The results: incremental revenue, effortlessly earned
Rebuy Monetize has added meaningful incremental revenue without any degradation of the customer experience, a top priority for Posh Peanut.
"As a president running a business, the ability to have relevant offers for our customers that add value but also drive incremental revenue is a really big opportunity," said Habayeb, "Over time, as we refine our relationship, I see that as upside we wouldn’t have had without Rebuy."
“As a president running a business, the ability to have relevant offers for our customers that add value but also drive incremental revenue is a really big opportunity.”
Beyond performance, Posh Peanut found reassurance in Rebuy’s focus on partnership and responsiveness. The team worked closely with Rebuy and Fluent to fine-tune ad categories and ensure all offers aligned with their family-friendly brand image.
Why it worked
- Brand-safe, relevant ads
The Fluent ad network gave Posh Peanut access to vetted, premium advertiser-direct offers that felt native to their audience, which is largely parents shopping for quality products. “The ad network is way better than what we were seeing with our previous partner,” said Archila. “Yours are way better.” - Easy, immediate integration
Setup was “just one click,” making it easy to test and iterate without technical overhead or dev time. - Data-driven results
Within weeks, the team saw a 39% increase in incremental post-purchase revenue over their prior platform, validating the effectiveness of Fluent’s segmentation and Rebuy’s UX optimization. - Long-term scalability
Posh Peanut already uses Rebuy for cart merchandising, checkout, and post-purchase personalization, making Monetize a natural extension of their personalization ecosystem.
A win-win for customers and the business
With Rebuy Monetize powered by Fluent, Posh Peanut has turned their Thank You page into a profit engine that fits seamlessly into their customer experience. No extra workload. No compromises on brand. Just meaningful, measurable results, consistently excellent customer experiences, and 39% more post-purchase ad revenue from a page they already had.
- +39% post-purchase revenue uplift vs. previous post-purchase partner
- Launched in one click - live in under an hour
- Premium, relevant ad experience that aligns with brand values
- Powered by Fluent’s 200M+ profile first-party identity graph
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Visit Posh Peanut to see Rebuy in action.
⬇️ How much extra revenue could you expect to earn with Rebuy Monetize? ⬇️