Hahn engages customers with two product recommendation widgets in the cart. She controls the first manually using the Rebuy Rules Engine. She assigns Rebuy’s AI to control the second. (Rebuy’s Intelligence Engine processes billions of data points to recommend products each customer is most likely to buy.) This way, she’s able to leverage spot-on recommendations while maintaining the flexibility to run special promotions and offload excess inventory.
"Every action we took with Rebuy had a positive impact on our sales."
Subscriptions are central to SiO Beauty’s success. The team employs a sitewide strategy, promoting Subscribe and Save offers on the product detail page (PDP), in the cart, and on the home page. Rebuy’s seamless integration with subscription payment platform Recharge empowers Hahn to generate massive revenue with in-cart subscription upsells directly in the cart. "Smart Cart was a game changer for us."
To increase AOV further, add-to-cart upsell pop-ups were added to promote bundles, and more recommendations were added to the Shopify checkout page. Finally, Hahn enabled Rebuy’s integration with Yotpo to enhance all upsells & cross-sells with social proof via star ratings.
Hahn appreciated the range of capabilities Rebuy offers, saying, “all these features that you offer out of the box, it would have taken us so many hours to build and test.”
"Smart Cart was a game changer for us."
This strategy has been great for SiO Beauty’s business and provides a ton of value for their customers, too. Not only do they get to enjoy valuable discounts and promotions, but they can also easily discover related products from SiO Beauty’s other collections. As a result, AOV and subscription adoption have increased significantly.