WMP Eyewear used on-brand merchandising to boost AOV, improve product discovery, and optimize their Shopify store without a dev team.
For Juan Pacheco and the team at WMP Eyewear, every detail matters, whether it's the shape of a sunglass frame, the placement of an upsell offer, or whether to build versus buy their ecommerce technology.
Scottsdale-based brand WMP Eyewear (short for Worn and Made with Purpose) delivers affordable, designer-quality eyewear while giving back to animal shelters with every purchase.
But even with a loyal customer base and ads driving loads of traffic, one problem kept creeping into their conversion funnel: most shoppers were landing on a product page, buying just one item, and bouncing.
"Most of our customers come from ads and land on the product detail page," explains Pacheco, WMP's Ecommerce Manager. "They weren’t browsing the site. They’d buy the one product they clicked on and bounce. We knew we were leaving revenue on the table.
Pacheco and team explored several paths to boost average order value (AOV) and help shoppers discover more products. One idea was to build their own product recommendation engine in-house. But after assessing the time, development costs, and long-term maintenance required, the team realized building wasn't the smartest play.
💡 Thinking about building your own recommendation software? Check out our Build or Buy Guide to see whether outsourcing your personalization engine or building your own is the right decision for you.
"We estimated it would've taken weeks of development time to build even a basic version of what Rebuy offers," Pacheco says. "Not to mention, we would've needed ongoing resources to maintain it, keep it updated, and build analytics on top. That’s thousands of dollars and hours we could invest elsewhere."
They tried other upsell apps—including SellUp—but ultimately struggled to find a solution that checked all the boxes: powerful merchandising tools, seamless integration with their store, and a brand-aligned look and feel.
Then, WMP discovered Rebuy, a personalization platform purpose-built for Shopify brands that helps increase AOV, boosts sales, and deliver seamless shopping experiences via smart merchandising.
"We didn’t want clunky, off-brand widgets that looked thrown together. We wanted upsells that actually matched our site and enhanced the experience,” says Pacheco. "We did our research, compared other apps, and Rebuy came out on top. What really sold us was the customization. It had to look on-brand and Rebuy nailed it.”
“Seeing those numbers go up and knowing customers were getting discounts and discovering new products, that's when we knew: this is working."
With Rebuy’s AI-powered personalization platform, WMP was able to optimize key touchpoints across the customer journey, leading to a massive boost to product discovery (and larger cart values).
Equipping WMP Eyewear’s product detail pages (PDPs) and the checkout page with one-click upsells, encouraging shoppers to buy multiple pairs and unlock discounts with ease. Pacheco and team used the Rebuy Rules Engine to select their preferred recommendations based on which product customers are viewing. Over the last 60 days the dynamic bundle widget on the PDP accounts for over 35% of the extra revenue attributed to Rebuy.
Displaying recently viewed products on the PDP is a tried-and-tested personalization tactic, and it's pulling in massive revenues for the eyewear brand. Over the last 60 days it accounts for over 20% of extra revenue.
Accessories like lens cleaning kits, jewelry, and protective cases were placed right where shoppers often make purchase decisions: on the PDP directly under the add-to-cart button.
Compelling, data-driven upsells on the checkout page gave customers one last chance to add popular items before completing their order.
"It’s like picking up gum at the checkout line," Pacheco explains. "With Rebuy, customers see relevant add-ons along the way, without wasting time browsing. It’s convenient for them, and our AOV goes up."
It's true. These last-minute offers on the checkout page account for another 20% of Rebuy-assisted revenue over the last 60 days.
Trust badges are a great way to reinforce your values and important messages at a critical touchpoint. WMP Eyewear uses them to highlight security, returns, and their animal charity commitment, boosting shopper confidence. As Pacheco notes, “customers feel more secure about their checkout" with trust badges on the checkout page.
WMP tested two post-purchase offers: 20% off best-selling styles vs. 50% off closeout products. Surprisingly, most shoppers chose the lower discount, opting for top styles over deeper discounts on last-chance items. The insight? Value isn’t always about price, it’s about taste.
“Even the cofounder jumped in to help us. That was kind of like, ‘Whoa.’ Attention to detail. Attention to us. You don't get that everywhere."
For Pacheco and the WMP team, the “aha” moment didn’t come from a single dramatic spike in sales. It came from something simpler, and more satisfying.
“I think the moment we realized Rebuy was the right decision,” Pacheco recalls, “was just looking at the reporting.”
The team pulled up their Rebuy analytics and watched the story unfolding in data: higher AOV, steady sales growth, and a seamless customer experience.
“We’re big numbers people,” Pacheco explains. “Seeing those numbers go up and knowing customers were getting discounts and discovering new products, that’s when we knew: this is working.”
It wasn’t just a win. It was confirmation that smart merchandising, powered by the right platform, could fuel both growth and customer delight.
Since partnering with Rebuy, WMP has:
Beyond the numbers, Pacheco credits Rebuy’s responsive support and seamless onboarding process for making a lasting impact. "Even the cofounder jumped in to help us customize our widgets," he recalls. "That was kind of like, ‘Whoa.’ Attention to detail. Attention to us. You don’t get that everywhere."
For WMP Eyewear, Rebuy has been more than a revenue driver. It’s helped turn their mission-driven store into a finely tuned shopping experience.
"Rebuy fits right into our brand," Pacheco says. "The most important part was the customization of the widgets to make it look on brand, and Rebuy was able to deliver. That means more happy customers, more support for animals in need, and more stylish shades out in the world."
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