.jpg)
Try Rebuy For FREE
See for yourself why 50,000+ fast-growing brands use Rebuy to save time, streamline their tech stack, and accelerate sales growth.
A family of entrepreneurs launch a new confectionery brand with no developers and taste sweet success.
Challenges
This is the customer success story of a new shop with no developer using simple best practices to achieve success literally overnight.
A fast-growing specialty confectionary brand offers artisanal gourmet sweets sourced from around the world. Founded by a family of fifth-generation entrepreneurs, the new brand launched in 2020 and quickly found success serving 50+ varieties of specialty candy to passionate shoppers everywhere. The brand was even featured in a nationally recognized holiday gift guide.
As a family of entrepreneurs, the team was more than ready for daunting early-stage business challenges like pricing, shipping, and attracting customers. However, they knew scaling a commodity product wouldn’t be easy.
Once the shop was up and running, the small and mighty team faced perhaps the most difficult challenge of all: Offer the right products to the right shoppers at the right time. To achieve this, they sought a merchandising solution that was highly effective yet easy to implement.
"It would have taken us hundreds of hours of dev work to do. But we just plugged in Rebuy and we were good to go."
Strategy
The brand's strategy boils down to this: Simple best practices that return big gains. With no developer on the roster, they preferred a straightforward no-code approach to their onsite merchandising. As the company president explains, “We have a small team and we aren’t able to build out homegrown tech, so having an out-of-the-box solution was amazing.”
First, they installed and activated Rebuy Smart Cart™ to immediately improve UX, convert more traffic, and boost AOV. Next, a carousel packed with personalized product recommendations was added to every product description page (PDP). Finally, two additional cross-sell widgets were placed on the Shopify checkout page.
"We have seen tremendous success using the Rebuy Smart Cart."
Three cross-sell widgets, and a ‘free shipping’ bar, were added to the cart. The cross-sell widgets leverage real-time shopping behaviors and intelligence from historical consumption patterns to generate the most relevant product recommendations possible.
Typically, the shipping bar increases AOV by showing every shopper how much more to spend to earn free shipping. In this case, however, the shipping bar is being used to offer a gift with purchase (GWP). “We have seen tremendous success using the Rebuy Smart Cart,” says the company president.
In true set-it-and-forget fashion, no custom rulesets were employed initially. The team simply installed and let Rebuy’s powerful AI determine the best product recommendations. Only minimal styling changes (colors, button sizes, and text) were made to the cart and widgets. No product discounts or additional merchandising strategies were used.
Update! Read part two of this case study, How a multi-brand food portfolio scaled personalization across multiple storefronts.
Results
The team was on a family vacation when they activated the Rebuy app. After they woke up the next morning, they were ecstatic to see that sales had exploded overnight. “It would have taken us hundreds of hours of dev-work to do," says the company president. "But we just plugged in Rebuy and we were good to go."
There’s no sugarcoating it. By employing simple best practices using Rebuy’s A.I. and powerful out-of-the-box capabilities, this story proves that a small team with no proprietary tech and no developer can still enjoy the sweet taste of success.
The brand saw a 17.16% lift in AOV, with 14.64% of total sales attributed to Rebuy. In addition, 1 in 3 orders included a product recommended by Rebuy.
•••
To keep up with the latest trends, platform updates, and more, follow us on LinkedIn.
