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How Softlimit used Rebuy to rebuild Verb Product’s ecommerce experience, driving higher AOV, stronger product discovery, and measurable revenue impact
Verb Products approached Softlimit with a clear challenge and a massive opportunity.
Verb, a beloved salon-quality brand offered at accessible prices, had the product. They had the demand. What they didn’t have was an ecommerce experience capable of supporting their growth.
Their Shopify storefront had become a bottleneck due to being outdated, hard-coded, and rigid. Marketing couldn’t make updates, merchandising couldn’t adapt, and core revenue drivers like cross-sells, upsells, and product recommendations weren't even options.
Softlimit saw right away that Verb needed an overhaul rooted in strategy and technology. And for a seasoned Shopify agency like Softlimit, one tool has consistently delivered immediate, measurable outcomes across brands: Rebuy.
We use Rebuy across most of our clients, and we do that for a reason. The reason is because we see immediate results.
This is the story of how Softlimit used Rebuy to rebuild Verb’s onsite shopping experience, ultimately lifting AOV, accelerating product discovery, and turning personalization into a powerful revenue engine.
About Softlimit
Softlimit is a design, development, and conversion-focused agency working exclusively in the Shopify ecosystem since 2011. The agency has made a name for itself serving mid-market B2C and B2B brands across beauty, wellness, apparel, and lifestyle.
Softlimit has been using Rebuy since 2019. They know it works, and that it works fast. They know the analytics are strong, and they know it consistently outperforms native theme recommendations and legacy merchandising logic.
So when Verb came to them with clear AOV challenges and a platform that simply wasn’t serving their team, they knew Rebuy would provide the tools that would change everything.
The challenge: a site that wouldn't keep up
Verb’s goals were straightforward. They wanted to increase AOV, improve conversions, modernize product discovery, and give their internal team more control.
But their hard-coded site made simple changes nearly impossible.
[Verb] had a site that was very outdated. They couldn’t make any changes they needed to make… cross-sells, upsells, recommendations were a major piece of that.
In the beauty vertical, customers expect to shop by regimen, routine, and hair type.
Verb’s lack of dynamic product discovery tools meant customers weren’t finding the products most relevant to them. They needed to update their site so that a personalized shopping journey became a reality.
So, Softlimit rolled out a full suite of Rebuy features right from the start. They suggested Verb tackle the product page, cart, checkout and post-purchase to maximize their conversion and revenue potential.
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PDP recommendations (pairs well with)
Beauty customers often buy in bundles: shampoo + conditioner, curl products + refreshers, travel sizes + full sizes. Softlimit contextualized these pairings using Rebuy’s logic engine.
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Cart cross-sells
Cart-level recommendations were implemented to boost basket size and surface relevant add-ons at the perfect moment.
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Checkout offers & post purchase
One of the standout wins: travel-sized products displayed post-purchase, a simple strategy that had extremely high impact.
The results came fast. In the first 30 days of using Rebuy, Verb saw a 59% ROI and 15% lift in AOV.
As the implementation matured, Softlimit tracked Rebuy’s influence on Verb’s sales mix. The numbers speak for themselves.
Sales attribution by type:
- Product Discovery influenced 64% of sales
- Rebuy Widgets in Cart influenced 16% of sales
- Rebuy Product influenced 13% of sales
Sales attribution by widget:
- Cart-Recommended: influenced 43% of sales
- PDP “Pairs Well With”: influenced 31% of sales
- Collection – Recently Viewed: influenced 10% of sales
Why Rebuy works for Softlimit’s clients
Across all their implementations, Softlimit has observed the same pattern: Rebuy performs because it blends AI with strategic human setup.
AI is great at backfill, but you need the human component… understanding the brand and what they’re trying to accomplish. The human ability to contextualize makes a big difference.
Rebuy gives teams the tools, but the strategy amplifies them.
A modern beauty brand needs a modern ecommerce engine behind it. With Softlimit’s expertise and Rebuy’s personalization platform, Verb has found exactly that.
