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Still & Bloom, a family-run handmade furniture brand, uses Rebuy to personalize the customer journey, reduce manual workload, and scale their high-touch ecommerce experience
Nestled on the South Coast of England, Still and Bloom is a family-run brand that handcrafts wooden furniture and homewares to order, blending form and function with sustainability and a commitment to customer care.
The company started as a side-project in founder Nick Fisher’s woodworking shop. He’d noticed a lack of beautiful, domestically-sourced hand-made furniture, so he set out to create a small collection that fit the criteria. Initially he began by crafting small side tables using re-salvaged materials, and then expanded to include console and coffee tables.
From there, demand grew, and so did the team: Nick’s brother-in-law, Jack Berrett, came on as the in-house web developer and technical designer.
From Etsy side hustle to Shopify Plus powerhouse
Still and Bloom's initial online presence started on Etsy because it was an easy way to get into the market. But as the company continued to grow, they realized they needed something more customizable, more professional, and more sustainable for the long term. So, they created a website that could serve as both a digital showroom and a reliable, scalable storefront for their growing customer base.
Our setup was much more labour intensive. We get a lot of bespoke requests, but even general enquiries used to take up a lot of time, which meant we weren’t able to push other elements of the business.
Initially, Still & Bloom’s website focused on aesthetics more than usability. “We didn’t realise the value of having an intuitive and easy-to-navigate website,” Jack reflects. “Customers were reaching out for information they couldn’t find, which added an unnecessary step to their Still & Bloom journey.”
The team also faced the burden of manually fielding questions and making product recommendations. “Our setup was much more labour intensive. We get a lot of bespoke requests, but even general enquiries used to take up a lot of time, which meant we weren’t able to push other elements of the business.”
That’s when Shopify Plus, and Rebuy, entered the picture.
A quality site fit for a high-touch business
With Shopify Plus providing the infrastructure and Rebuy adding the intelligence, Still & Bloom began updating their site into something that both reflected their brand and reduced the day-to-day strain on their small team.
Still & Bloom isn’t selling low-ticket items or running clearance campaigns. Their products are big, bespoke, and often customized. That meant many traditional ecommerce tools wouldn't have been a good fit for them.
Rebuy’s flexibility made the site update work, both operationally and design-wise.
“We’re not built around ‘add-to-cart’ behavior,” Jack says. “We don’t run sales. Our average order value is high, and everything is made to order. So we had to be strategic about which widgets to use and how we used them.”
Their current Rebuy setup includes:
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Cross-Sell (pop up): 37% of sales impacted
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Product Discovery: 64% of sales impacted
- Recommended (Rebuy Launch): 27% of sales impacted
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A/B Testing "Complete The Look": 23% of sales impacted
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Smart Search: 20% of sales impacted
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Homepage and Product Page Carousels: 8.73% of sales impacted
We’re not built around ‘add-to-cart’ behavior. We don’t run sales. Our average order value is high, and everything is made to order. So we had to be strategic about which widgets to use and how we used them.
An especially impactful feature has been the in-checkout offer for White Glove Delivery.
“Before Rebuy, people would miss that option entirely,” Jack notes. “Now it’s right there in the checkout flow, and every time someone clicks it, that’s extra revenue we weren’t getting before.”
Built without a dev team (and without stress)
As a lean operation, Still & Bloom needed a tool that worked with them, not one that required constant upkeep.
“We don’t have a dev team. It’s just me and my brother-in-law Nick who runs the business,” Jack explains. “We bring in outside help only for really complex stuff. So having Rebuy’s support was absolutely essential.”
Before Rebuy, our product swatches didn’t work properly. During onboarding, the Rebuy team fixed the swatches, which was a nice surprise. That was well beyond what I expected.
From day one, Rebuy’s support and onboarding stood out. “The team was so quick to respond and handled our hyper-specific requests without hesitation,” Jack says. "They actually built all of our widgets to fit our needs."
That responsiveness continued as they implemented custom functionality, like swatch selectors for product finishes.
“Before Rebuy, our swatches didn’t work properly," Jack adds. "During onboarding, the team they fixed the swatches, which was a nice surprise. That’s well beyond what I expected."
Results beyond revenue
While Still & Bloom has seen a clear uptick in AOV, they’re just as focused on something harder to measure: time saved and smoother customer experiences.
“One of the biggest things for us is that help enquiries have gone down, which means that customers are finding what they need on the site, on their own," says Jack. "That tells us the site’s doing its job, and it saves us hours responding to general questions.”
One of the biggest things for us is that help enquiries have gone down, which means that customers are finding what they need on the site, on their own. That tells us the site’s doing its job, and it saves us hours responding to general questions.
Rebuy also helps them tap into analytics in ways they couldn’t before. “A/B testing and Smart Search have helped us understand our customers’ habits, clicks, and preferences. We're using search data to brainstorm new product ideas.”
Future-proofing a legacy business
As the brand grows, Jack sees even more potential in Rebuy’s suite, especially for bundling curated sets like dining tables, benches, and chairs.
“We currently sell those items individually, but we’re excited to try Bundle Builder. I can see us offering complete sets in the future, all tailored and sold together.”
Since partnering with Rebuy, Still & Bloom has elevated its online experience, improved upsell and discovery opportunities, and increased AOV by 29.83% over the last 90 days.
Rebuy is, as one might say across the pond, proper chuffed to be working with a unique, family-owned business like Still & Bloom. Our commitment to flexibility, customization and personalization shines through in a variety of contexts and we love seeing our solutions making a big difference in highly specialized markets.
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