Learn how Two Blind Brothers elevated product discovery, boosted sales, and created a seamless shopping experience with Rebuy.
Founded by Brad and Bryan Manning, Two Blind Brothers was born from a simple but powerful moment.
Both brothers, who have Stargardt’s disease — a rare genetic eye disease that causes progressive loss of central vision — separately walked into Bloomingdale’s in New York City and left with the same shirt. Not chosen by sight, but by feel.
That experience sparked an idea: what if there was a clothing brand focused not just on how things look, but how they feel?
Two Blind Brothers was launched to create ultra-soft apparel and accessories that delight the senses and fund research toward curing blindness. With 100% of profits going to organizations like Foundation Fighting Blindness and guide dog charities, the brand has become a beloved beacon for purpose-driven shoppers.
“The more we sell, the more we get to donate,” says Krysta White, Director of Ecommerce & Digital Analytics.
“I like to geek out about the logic, like geo-tracking and what people have viewed before, and all the different things we can A/B test to improve the customer experience.”
One of their standout initiatives is the "Shop Blind" experience, where customers commit to a price point without knowing what they're purchasing. It's a surprise and delight model that mirrors the founders' belief in trust, texture, and storytelling.
This unique shopping model needed a supportive ecommerce setup, leading the team to partner with Rebuy and the CPG (consumer packaged goods) commerce agency, Barrel.
As the brand scaled and expanded its product offerings, White knew they needed a more intuitive, flexible platform to guide shoppers through their site.
Working with agency partner Barrel, who handled a major site redesign in advance of the holiday season, the team sought out a solution that could offers a personalized customer journey, handle complex, locked experiences, and scale for holiday traffic.
With all this in mind, Barrel recommended Rebuy to Two Blind Brothers, sharing how the ecommerce platform could help deliver an exceptional customer experience and drive more revenue with personalized product recommendations.
“I would 100% recommend Rebuy," says White. "Because of the team and the use of the platform. I’d tell anyone in my ecommerce network, go with Rebuy.”
After hearing Barrel’s recommendation and doing some research, White quickly saw the appeal. "It was the ease of the Rebuy platform, compared to some of the other apps I know the team was using before," explained White. "Especially for a beginner user and then becoming more advanced. I like to geek out about the logic, like geo-tracking and what people have viewed before, and all the different things we can A/B test to improve the customer experience."
Using Rebuy’s platform, Two Blind Brothers was able to elevate their ecommerce experience with:
More than just driving metrics, Rebuy empowered the Two Blind Brothers team to keep their ecommerce experience in sync with their values:
From setup to strategy, Krysta praised Rebuy’s responsiveness and product flexibility. “It’s been amazing working with the (the Rebuy Merchant Success) team," she says. "There’s some other platforms I work through and you have to keep reaching out to people. But your team, as soon as I reach out, they get back right away.”
White spoke very highly of working with the team at Barrel, adding, “They were amazing. It was seamless project management.”
With an optimized site, new personalization flows, and a strong foundation for growth, Two Blind Brothers is continuing their mission to fund cures and deliver radically thoughtful ecommerce experiences. "I would 100% recommend Rebuy," says White. "Because of the team and the use of the platform. I’d tell anyone in my ecommerce network, go with Rebuy.”
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