Landing Pages setup guide

Send customers personalized landing pages based on past purchases to drive repeat sales

Transcript

Let's set up Rebuy Reorder Landing Pages to make it effortless for customers to repurchase products from their previous orders. Reorder Landing Pages create a personalized shopping experience pre-populated with items from a customer's past order. It's perfect for retention campaigns, win-back emails, or subscription reminders. Customers land on a page with their previous products ready to go and can reorder with just a few clicks. Here's how to create one. First, head to your Rebuy Admin, and click Flows and A/B Testing in the left-hand menu. Then click Landing Pages, then click Reorder Landing Pages. This is where you'll configure everything for your Reorder Landing Page experience. First, let's make sure the page is on by ensuring this toggle here is slid to the right at the top. This is what activates our Reorder Landing Page. Quick note, if the page isn't enabled and someone clicks a Reorder Landing Page link, they'll just be redirected to your homepage. So make sure this is toggled on before you start sending out links. Next, we're gonna set up the data source to control which product recommendations appear on this page. The default data source Reorder Landing Page Rule Set that you can see here recommends products based on ones from the customer's original order. Now, if you wanna learn more about creating a custom data source, we've linked some documentation on this page on how to do just that. Now let's look at some of the customization options available to us. And I actually wanna show you a side-by-side comparison here so you can really visualize what I'm talking about. So on the left-hand side is that Reorder Landing Page editor we've been looking at. And now on the right is the finished product. So we've got a few options here to configure. Announcement Bar lets you display a message at the top of our page. This could be a free gift threshold, a promotional message, or really anything you want your customers to see right away. You can see that over here on the top right. Free Shipping lets you decide a price point that shows customers how close they are to unlocking free shipping in their reorder cart, so we can see that right over here. If I add this fresh foam cleanser to my order on this Reorder Landing Page, the cart adjusts here on the right and it shows me I'm currently a dollar away. And I add another one, and then it shows me I've unlocked free shipping. And we can customize all this copy available to us on the page. We've also got Switch to Subscription, which gives customers a button to convert any item that's eligible to subscription in the mini cart. Great if you're looking to boost subscription signups. And the Language setting lets you control all the text and copy on this page so you can match your brand voice. If you wanna see how yours looks, just hit Preview at the very top of your screen, and then however you've changed this page, just make sure you hit Save at the top right here to lock in any of those changes. Now these pages are based on a customer's order, but here's the URL you'll use to link customers to their personalized Reorder Landing Page. Don't worry about writing this down. This page is linked on this Getting Started video page and has all the information you need to add these to your favorite marketing tools like Klaviyo, other email campaign providers, SMS, or anything else. That's it. You've just created a powerful way to bring customers back and make reordering as simple as possible. Thanks so much for watching this video. If you ever have any questions along the way or want to connect with our support team, it's very easy. You just hit the Rebuy logo in the bottom right corner of your admin. That's all for this video. We'll see you in the next one.

Step-by-step

Step 1: Access Reorder Landing Pages

  1. In the Rebuy Admin, click Flows and A/B Testing in the left-hand menu

  2. Click Landing Pages

  3. Click Reorder Landing Pages

Step 2: Enable your page

  1. Toggle the switch at the top to enable the Reorder Landing Page

  2. Note: If disabled, visitors clicking a Reorder Landing Page link will be redirected to your homepage

Step 3: Configure your Data Source

  1. The default Reorder Landing Page Rule Set recommends products based on the customer's original order

  2. Customize the data source if you want specific product recommendations

  3. Note: The "Recently Viewed" endpoint is not compatible with Reorder Landing Pages

Step 4: Customize your settings

  • Announcement Bar – Display a message at the top (e.g., free gift threshold, promotional message)

  • Free Shipping – Set a price threshold to show progress toward free shipping

  • Switch to Subscription – Allow customers to convert eligible items to subscriptions

  • Language – Customize all text and copy to match your brand voice

Step 5: Preview your page

  1. Click Preview at the top of your screen

  2. Enter a specific Order ID to preview that customer's personalized page

  3. To find an Order ID: Go to Shopify Admin → open any order → the ID is the number after "/orders/" in the URL

Step 6: Save and use your link

  1. Click Save in the top right to lock in changes

  2. Use the provided URL format to link customers to their personalized Reorder Landing Page

  3. Add the link to your marketing tools (Klaviyo, email campaigns, SMS, etc.)

How to structure the link

  • To generate a personalized Reorder Landing Page for each customer, use the following URL format:

​https://[your-store].com/apps/rebuy/reorder?shopify_order_id=

  •  Replace [your-store] with your actual Shopify store domain.


Check out our guide for platform-specific merge tags and setup instructions.

FAQs

  • A free trial begins immediately after initial install. Rebuy offers an industry-best, 21-Day trial and money-back guarantee. After the trial period, standard billing applies and the first invoice will be calculated by your store's OPM (orders per month) count and the aligning tier. Future invoices will also take into account RGR (Rebuy generated revenue).

  • Rebuy guarantees a positive ROI (return on investment) for all customers using our products. A positive ROI is calculated by taking the amount spent on the Rebuy platform compared to the additional revenue driven by Rebuy.

  • RGR is all revenue driven by Rebuy within a given period. RGR is only applied to sales driven directly by a Rebuy widget, link, search, or recommendation workflow.