Bundles

A product bundle is a group of products sold together as one offer, usually for less than buying each item separately. Bundles raise average order value, help shoppers find products that go together, and make buying simpler.

Types of product bundles

• Fixed bundles. A set you choose, like a skincare starter kit.
• Build-your-own bundles. Shoppers pick the items, often to reach a discount. Also called mix and match.
• Multipacks. Several units of the same product, such as a three-pack.
• Frequently bought together. Related products suggested on the product page that shoppers can add in one click.
• Tiered bundles. The discount grows as shoppers add more, as in buy more, save more.

Why bundles work

For shoppers, a bundle is a better deal and an easier decision. For brands, bundles do several jobs:

• Raise average order value by adding items to each order.
• Move slow stock by pairing it with a bestseller.
• Introduce new products next to ones customers already trust.
• Lower fulfillment cost per item, since one box ships several products.

Paper flower brand Unwilted saw a 21.5% lift in average order value after letting shoppers build their own bouquets. Read the case study.

How to create bundles on Shopify

Shopify's free Bundles app covers fixed bundles and multipacks. For build-your-own bundles, tiered discounts, or personalized bundles, most brands use a dedicated app. Our roundup of the best Shopify bundle apps compares the options.

Rebuy offers two: Rebuy Bundle Builder for build-your-own bundles, and Rebuy Dynamic Bundles for "frequently bought together" offers on product pages. See our bundle best practices for setup tips.

For a full walkthrough, read our Shopify product bundles guide.

Bundle FAQs

What is a product bundle?

A product bundle is two or more products sold together as a single offer, usually at a lower combined price.

How much should I discount a bundle?

Enough to make the bundle the obvious choice, and no more than your margin allows. Add up the cost of every item, set the discount, and check that the bundle still earns a profit.

Do bundles affect inventory?

Yes. Each bundle sold reduces the stock of every product in it, so your bundle tool needs to track the inventory of each item.

Want to see Rebuy Bundle Builder in action? Book a demo →