Monthly newsletter
Ecommerce news, personalization tactics, and merchant stories, once a month
.jpg?upscale=true&width=1120&height=344&name=Touchpoint%20mid-April%202025%20(1).jpg)
One email a month, unsubscribe anytime
The archive
A mid-year look at why blended AOV masks channel differences, how paid social and email attract different customers, and which channels are most undervalued.
How to prioritize a testing backlog, where checkout friction really comes from, and why some uncertain ideas are better validated than formally tested.
Read this issueHow conversational commerce is compressing the path to purchase, and a look at Ceremonia's purpose-driven Smart Cart upsells that lifted AOV by 9.5%.
Read this issueWhy customer experience is becoming the central driver of ecommerce growth, and what high-converting Shopify stores do differently across theme, navigation, merchandising, and checkout.
Read this issueHow to design for last-minute and seasonal shoppers by simplifying choices and reducing friction, plus a winback framework that tailors re-engagement to why each customer churned.
Read this issueWhere to fix data and revenue systems before scaling in Q1, and how to treat post-holiday churn as a feedback window rather than just a loss.
Read this issuePost-holiday re-engagement tactics that build loyalty over discounts, what Shopify's Winter '26 updates signal for merchants, and a recap of Rebuy's BFCM 2025 results.
Read this issueWhich A/B tests to run (and avoid) during holiday traffic surges, and how to earn incremental revenue from the thank-you page without eroding customer trust.
Read this issueHow to guide shoppers through large catalogs with curated entry points instead of endless scrolling, and how to turn co-branded credit programs into a full-lifecycle loyalty engine.
Read this issueTouchpoint
Ecommerce news worth your inbox, monthly
