BFCM 2026

What's Black Friday without personalization costing you?

See what cart recommendations, bundles, and post-purchase offers could add to your Black Friday — based on real results from across the Rebuy network last year.

Based on BFCM 2025 data from Rebuy-powered Shopify stores·Takes 20 seconds

Your numbers

Your BFCM opportunity
$0

What beauty and skincare stores on Rebuy typically add over Black Friday weekend. Order volume runs 2.7x a normal week, so every point of lift counts more.

$0 in extra revenue for every week you're live.
You'd earn an extra $0 every month once you're live.
That adds up to $0 across a full year.
Your new average order

From $85 to $97 with Rebuy

We assume a 14% AOV lift — the median result across beauty and skincare stores over BFCM 2025. That's the middle result, not the best one. The other two show the lower and upper ends.

Conservative
+8%
New AOV
$92
+$0 a month
Expected
+14%
New AOV
$97
+$0 a month
Top performers
+22%
New AOV
$104
+$0 a month
How you get there

The five levers that move AOV, ranked

Ranked by the revenue each drove across the Rebuy network during BFCM 2025. Start at the top — the first two drove half of it.

1
Smart Cart & in-cart recommendations
34.5%
The top revenue driver in all five industries — more than twice the next widget.
2
Product-page & Complete-the-Look recommendations
15.6%
Raises basket size before the cart is opened. HIDE® Cosmetics lifted AOV 14.03% with bundles on the product page alone.
3
Dynamic Bundles
7.7%
The quickest win after cart. Merchants named it the first thing they'd keep after BFCM, often aiming for 10%+ AOV lift on its own.
4
Post-Purchase Offers
4.8%
No checkout risk, no added friction before the sale. Polyvinyl runs a 15% post-purchase conversion rate, with 1 in 5 orders carrying a Rebuy recommendation.
5
Klaviyo-targeted offers
Use your Klaviyo segments and Shopify tags — loyalty tier, subscription status, lapsed or active — to target the four levers above. It doesn't have its own revenue line because it raises the other four.
Proof

Brands in your industry, on the record

$60.6M
Last BFCM, network-wide
Across 2.1M orders on the Rebuy network last BFCM
That's Black Friday weekend alone. Across beauty and skincare stores, the median store earned $9,861 from Rebuy. Five of last year's top ten merchants were repeat top-ten finishers — the gains hold year over year.
Full write-ups for every brand above: rebuyengine.com/case-studies
Timeline

Go live in three weeks

No custom development. Pre-built templates configured to your catalog. Set it up yourself, or have our team handle it end to end.

Week 1
Install and kickoff
App install, kickoff call with the launch team, implementation starts.
Week 2
Build and first review
Smart Cart, Dynamic Bundles, and your Klaviyo segments configured — then reviewed together.
Week 3
Go live
Mobile testing, final sign-off, and you're live.

Make this your biggest Black Friday yet

Bring us your catalog and we'll build a revenue plan around your store — the right widgets for your customers, the order to launch them, and a three-week path to go live.

Book a 20-minute call
Sources: Rebuy BFCM 2025 product analytics (Nov 28 – Dec 1, 2025), merchant prep and debrief calls, and the published Rebuy BFCM recap. Projections apply your industry's median lift to the AOV and order volume you entered — directional, not a guarantee of results.