Ecommerce Personalization: The Complete Guide for Founders, Merchants, and Marketers
Your ecommerce personalization journey starts here👇
Discover the story of how a fast-growing snack portfolio scaled from one breakout success to a full-on ecommerce empire.
It’s July 2021. A colorful and clever snack brand explodes onto the scene.
On a Zoom call with the co-founder of a family-run, direct-to-consumer portfolio company, we discuss the incredible story of the flagship brand’s overnight success.
Since then, the team has been hard at work growing a snack empire.
Because, as it turns out — much like snacking — growing a fun and successful business can get addictive.
In this follow-up to our original confectionery case study, you’ll get a glimpse into how a family of entrepreneurs are quietly turning category-defining domain names into booming ecommerce businesses, one snack at a time.
The portfolio: A direct-to-consumer snack operator
This direct-to-consumer umbrella company specializes in gourmet snack brands built around premium category domains.
The concept traces back decades, when the family first launched an iconic snack brand that established the blueprint for scaling indulgent, giftable food products online.
When we first connected in the summer of 2021, the flagship confectionery store was already thriving and a second snack brand had just launched as a simple landing page collecting subscribers.
Now, multiple stores in the portfolio are thriving ecommerce businesses processing tens of thousands of orders per month. And the team is still just getting started.
Since launching the flagship store, operations have expanded to include multiple active snack brands across confectionery, baked goods, and specialty treats. Several additional brands are in development.
This family of entrepreneurs has been busy (snacking).
Expanding and scaling with smart merchandising
To grow the original store, the team relied heavily on Rebuy Smart Cart™, using AI-powered cross-sells and subscription upsells to spur product discovery. After the first store’s success, the team expanded its use of Rebuy across additional storefronts as they came online.
“I've seen firsthand the impact of Rebuy's solutions on our online stores,” says the co-founder. “From the moment we installed Rebuy on our first store, we knew we were onto something special. The results we achieved were beyond our expectations.”
While constantly testing and experimenting with various merchandising methods, the team has found notable success with Rebuy Checkout Extensions, and Rebuy Post Purchase.
Let’s look at how this portfolio is using Rebuy today.
Flagship Confectionery Store
The flagship store earned early recognition for its use of Smart Cart and checkout page merchandising. It employs a post-purchase offer experience bolstered by smooth UX, social proof, testimonials, smiling customers, and gorgeous product shots.
The checkout page uses Rebuy-powered cross-sell offers to spread awareness of sister brands while increasing order value.
Post-purchase offer conversion rate in the last 30 days: 10.14%.
The co-founder appreciates the influence of Rebuy's solutions on their family-run businesses. He runs Rebuy Smart Cart and checkout page offers on most of his stores, and he’s especially into post-purchase lately. As he put it, “Across our online stores, Rebuy's post-purchase offers have consistently delivered impressive conversion rates. It's clear that Rebuy's AI-powered platform understands our customers' preferences and behaviors.”
Baked Snack Brand
The baked snack storefront features the tools proven on the flagship store. Rebuy Smart Cart drives a seamless checkout experience, while a multi-tier progress bar gamifies purchasing.
Additional customizations include gift notes, delivery date selectors, and accelerated checkout options.
Like the flagship store, post-purchase offers are thoughtfully designed and often promote sister brands within the portfolio.
Post-purchase offer conversion rate in the last 30 days: 6.99%.
Premium Confectionery Brand
This storefront reflects the repeatable formula the team uses to scale new shops: beautiful branding, clean UX, lots of social proof, and data-driven merchandising at key touchpoints.
Post-purchase offer conversion rate in the last 30 days: 7.9%.
As the number of online stores grows, the company continues to cross-promote across brands, expanding customer acquisition efficiency across the entire portfolio.
Results
Scaling a commodity product is not easy. Doing it repeatedly across multiple storefronts is something special.
This multi-brand snack portfolio proves that once you develop a repeatable merchandising playbook, it becomes easier to scale future brands with confidence.
As the co-founder puts it, “Whether it's optimizing our merchandising strategy or fine-tuning our post-purchase offer flows, Rebuy's platform has become an indispensable tool for our business."
Across all stores, the portfolio generated $3,542,919 in additional lifetime revenue using Rebuy. Rebuy Post Purchase accounts for 73% of the total.
•••
To keep up with the latest trends, platform updates, and more, follow us on LinkedIn.
Try Rebuy For FREE
See for yourself why 10,000+ fast-growing brands use Rebuy to save time, streamline their tech stack, and accelerate sales growth.
