How Polyvinyl Turned Music Discovery Into DTC Growth

What happens when a record label with a loyal fanbase, 400+ releases, and a fully custom ecommerce site realizes the problem isn’t demand, it’s conversion? Since rebuilding its ecommerce experience, Polyvinyl has increased AOV by 8.25%, with nearly 1 in 5 orders now assisted by Rebuy.

Join Rebuy and Softlimit on September 16 for a behind-the-scenes look at Polyvinyl Record Co.’s move to Shopify and how the team rebuilt its DTC experience around the way music fans actually discover, collect, and buy.

We’ll dig into the strategy behind the migration, including:

• Why Softlimit recommended moving from a custom-built site to Shopify
• How Polyvinyl tackled a catalog where most customers were buying just one item at a time
• Why Rebuy was built into the new experience from day one
• The merchandising logic that connects artists, releases, band members, and related products
• How a “mystery vinyl” post-purchase offer reached a 15% conversion rate

We’ll unpack what drove those results, what the team learned along the way, and what other independent labels can take from Polyvinyl’s playbook to build a stronger DTC business.

👉  Register to attend  🎸