WEBINAR
BFCM Declassified: Tips, Tricks, Tactics, and Tragedies
August 22, 2025
2:00 PM ET / 11:00 AM PT
About the Webinar:
Black Friday comes at you fast and no two brands handle it the same.
In this candid conversation, leaders from Caraway and BYLT Basics will share the strategies that made a difference, the missteps that taught them lessons, and the battle-tested moves they rely on year after year.
From discounting philosophies to channel prioritization, shipping cutoffs to early-access VIP plays, we’re pulling back the curtain on how top brands actually get it done during the busiest shopping season of the year.
What we’ll cover:
- The one tactic they swear by—every year
- The biggest BFCM blunders they’ve made (and what they learned)
- How to warm up superfans before the weekend begins
- What happens after the purchase, and why it matters
- How their strategies shift post-cutoff in December
Who should attend:
Anyone planning, managing, or executing BFCM strategy — especially ecommerce managers, retention leads, marketing directors, and founders looking to learn from brands that have been through the trenches.
Speakers
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Ryan Groh
Associate Director of eCommerce @ BYLT
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Colin Waters
CX Manager @ Caraway
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Sarah Hatter
Events & Community @ Rebuy