Upscaling a commodity like licorice presents unique challenges, but this small family of entrepreneurs was ready.
Case Study: Manssion Fights CAC by Lifting AOV 18.65%
Manssion overcomes rising customer acquisition costs with strategic popup upsells, AI-driven cross-sells, and a slick shopping cart.
Acquiring new customers is expensive.
It’s one of the biggest challenges facing brands today. There’s just so many ways to lose money.
That’s why Feras Khouri made it his mission to offset rising customer acquisition costs (and ultimately profit). Khouri is the co-founder and CEO of Manssion, a premium men’s jewelry brand based in Los Angeles, CA.
Khouri’s solution was to increase AOV, thus introducing more margin to overcome the rising costs of acquisition. But he needed an ecommerce personalization solution he could trust.
His first move was to build an upsell solution in-house. Only one problem: It wasn’t equipped with artificial intelligence. So it required every product recommendation to be entered manually.
“I love the flexibility in that I can be very particular about which products we recommend and the behavior of the different widgets.”
After hearing about Rebuy from a friend, Khouri installed the app and dove in.
Manssion’s merchandising strategy is to upsell shoppers to their “styled stacks.” With that in mind, Khouri added a total of four AI-powered recommendation widgets plus Rebuy’s hero product, the Smart Cart™.
Khouri’s team invested heavily in their product detail pages (PDPs), adding two recommendations widgets on that page alone. Another piece of the strategy was an add-to-cart popup that has reaped major rewards for the jewelry brand.
Read the case study to see how Khouri and the Manssion team went on to increase their AOV an eye-popping 18.65%. 👀
That’s one way to stand out from the competition.
As for Khouri’s favorite part of the Rebuy platform? “I love the flexibility in that I can be very particular about which products we recommend and the behavior of the different widgets.”
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