Holistic growth: How GuruNanda boosts sales with ecommerce personalization

Founded by Puneet Nanda, GuruNanda is known for making high-quality essential oils and wellness products accessible to consumers worldwide. From humble beginnings, the brand has grown significantly by maintaining a commitment to authenticity, affordability, and quality.

But as GuruNanda expanded, they recognized the need for better ecommerce personalization. They wanted to seamlessly connect customers with products that enhance their wellness journeys, encouraging repeat purchases and subscription enrollments.

"What you give is what you give back. The cost of our products is very low. Our margins are slim. It’s because we want to produce a very high-quality product, but make sure it is affordable for everybody."

Director of Ecommerce at GuruNanda Anish Nanda

Challenge: creating a more personalized customer experience

GuruNanda identified key opportunities for ecommerce improvement:

• Enhancing product discovery: Helping customers find complementary wellness products easily
• Optimizing average order value (AOV): Encouraging customers to discover and buy more through relevant recommendations and bundles.
• Driving subscription growth: Streamlining how customers subscribe to their favorite wellness products

Solution: driving revenue and improving the customer experience with Rebuy

Through collaboration with Rebuy, GuruNanda used several different personalization products and features across their brand, with implementation led by software engineer Suvimal Yashraj and Director of Ecommerce Anish Nanda.

1. Smart Cart: Personalized upsells and cross-sells in-cart increased order values instantly.
2. Dynamic Bundling: Strategic product bundles tailored to customer preferences simplified purchasing decisions and increased cart sizes.
3. Merchandising Widgets: AI-powered recommendations boosted product visibility, highlighting relevant items based on customer behavior.
4. Seamless Subscription Conversions: Easy-to-use "Switch-to-Subscription" prompts in the cart encouraged regular purchases with minimal friction.

Before switching to the Rebuy Smart Cart, GuruNanda were using Upcart. At the time, they'd generated about $9,000 in upsells in the cart over the previous 60 days.

Within the first 30 days of using the Rebuy Smart Cart, they’d hit $30,000 in upsell revenue. That's 3.3x more upsell revenue in half the time. 

Suvimal explained that he felt their previous cart experience’s clunky UI was resulting in missed revenue.

He also shared how they were missing opportunities to offer Dynamic Bundles on the product page and had no post-purchase options.

Using Switch-to-Subscription through the Rebuy Smart Cart and at checkout with Rebuy Checkout Extensions has helped increase the number of loyal customers who signed up for GuruNanda’s subscription program.

"When we saw the numbers in the Rebuy dashboard, it was quite shocking to see the improvement. It was encouraging seeing good numbers with Rebuy and having a very great experience. It was very motivating to see.”

Director of Ecommerce at GuruNanda Anish Nanda

GuruNanda has also been using content blocks in the checkout (like customer satisfaction and money-back guarantees) and seeing an uptick in conversions with those added social proof points.

Boosting business, enhancing experiences

GuruNanda has achieved impressive outcomes since integrating Rebuy:

• 15.29% increase in AOV, highlighting the impact of personalized shopping experiences
• 22.8% of total orders leveraged Rebuy’s powerful recommendations and subscription capabilities
• 13.26% of total sales directly attributed to Rebuy’s strategic enhancements

The collaboration between GuruNanda and Rebuy has empowered the brand to deliver a more personalized, seamless customer journey while driving measurable revenue growth.

Percentage of sales through Rebuy:

• 27% Smart Search
• 18% Smart Cart
• 14% Post-Purchase
• 10% Bundle Builder
• 10% Product Discovery

Through strategic optimizations, hands-on support, and a shared commitment to innovation, the partnership continues to unlock new opportunities for GuruNanda to scale their business and strengthen customer loyalty.

Try Rebuy For FREE

See for yourself why 10,000+ fast-growing brands use Rebuy to save time, streamline their tech stack, and accelerate sales growth.